On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared a lot of useful information about how they do things at Fusion Charts. Most of the information from the RT has been covered in Rushab Mehta’s excellent blog post about the RT. I am just adding to that post… Pallav showed us...
November 3, 2014
Global Lean Sales: The power for Demos
03November
October 31, 2014
Exploring Mobile Moments and Building a Consumer Strategy for your App
31October
It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it is important to understand that the journey to business success...
October 30, 2014
Indian Mid-market SaaS companies: Forging a new path to disruption
30October
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play...
October 29, 2014
Telling stories to establish credibility [template]
29October
In today’s world, there are a few realities that every sales professional is acutely aware of. The first is that there are many alternatives available for every prospect you have. Not only are there alternatives that are competitive to your solution, but you are often fighting for capital to even have your solution on the purchasing agenda in the first place. The second reality is that in most...
October 28, 2014
Wizters – The anonymous social network.
28October
There’s a lot of news about Whisper, Secret, and other anonymous social networks lately. Anonymous forums that have existed online for years, such as the anonymous confessions at PostSecret and the anonymous question-and-answer network. Unlike older, Web-based message boards and forums, these apps use the mobile capabilities to easily pass posts through text messages or on social media. All you...
October 27, 2014
Women Entrepreneurs and Professional Networking
27October
Few months ago a Nicole Jackisch German exchange student doing her Master Thesis at IIMB contacted me and requested to take part in a survey of women entrepreneurs. I filled up the online questionnaire that was mostly about who I reach out to when I run into problems in tech, business and other aspects of entrepreneurship. I forgot about it but few weeks later she called me and asked for one more...
October 24, 2014
Competition – Research and Share
24October
As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building similar products for probably same or different markets. There are already established products that you have to compete with, there are other products that are getting built as you build your product...
October 22, 2014
M & A Connect Roundtable on Structuring and M&A
22October
Couple of key points that emerged during recent acquisition of startups have been issues related to structuring of the company. Anil Advani of Inventus Law walked us through these issues in a roundtable organized by iSPIRT M & A connect program at the Microsoft Accelerator venue. Many key aspects such as taxation (especially in the context of Singapore), seed funding, liabilities, ease of...
October 21, 2014
Why product startups need to pay serious attention to brand name and logo design
21October
A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. Ideally, a logo should clearly state the following: Who you are What you do How the logo is designed and how well the messaging is in the tag line will create the first impressions about the brand’s personality. Right from the time you...
October 20, 2014
Global Lean Sales – Selling your software online to global markets, without field-force #PlaybookRT
20October
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has seen a whole bunch of them. The way he puts it is very awesome, let me reproduce the statement here: “The word fanatical comes up again and again when you listen to successful founders talk about how...
