Latest stories

The future is here: Indian product companies are potential global giants

Every year I speak at a dozen events – both within the country and outside. These events range from ones around entrepreneurship and startups to ones purely around technology. There is, however, one common thread at all these events. At home, I meet many young product companies that now operate on a global scale and overseas I increasingly bump into entrepreneurs who have set up a product company...

Voice of Customer Digital platform for Indian SMEs – the Inquirly story #BootUpINDIA

Inquirly is an integrated Voice of Customer Digital platform, designed exclusively to help Indian SMEs listen to their customers, engage with them, act on specific requests, all of these, using a single integrated platform. Product Nation interviewed Anjan Choudhary, founder of Inquirly to understand about the start-up, its products and experiences working with Indian SME customers. Read on… ...

#MadeinIndia EMR, Clinic & Hospital Management Software

eClinic and hospital management software are fast changing the way the medical industry functioned some years back. These software are being used extensively by doctors and hospitals abroad and unfortunately, India has been late in embracing and exploiting its numerous benefits. However, the scenario is in for a change and there are many big players who are making their presence felt in the...

8 Powerful Things I learned about “Positioning your Startup” at the iSPIRT #PlaybookRT

As a founder or technologist mired in the day-to-day tasks of product building, it’s easy to get drawn into thinking of your product as a collection of features. But do customers also see our products as a stack of features? Or do they see products as a sum of the solutions that they offer? How do we best translate our offerings into a simple and sticky pitch that piques our customers’ curiosity...

Over seven seas: Why Indian companies are increasingly going global

While there are no numbers or research on how many Indian startups have global operations, I suspect it will be a sizeable number – a number that is growing every month and every year. No longer are Indian startups content in serving merely the domestic market, this new breed of startups and entrepreneurs consider the world as their market. This, however, is not something that has happened...

Head start Higher 101

‘Headstart Higher’ is an initiative by HeadStart Network Foundation. This is as a platform to connect startups to rock star people who could be their prospective employees. This is carried out in the SPEED DATING format, where all candidates meet all startups and then startups can choose to talk further to those who they find competent enough to join them. Our vision is to help startups HIRE at a...

"Breeze", a Mobile App which allows to connect easily with the Customer Care of 100+ companies

Are you tired of listening to long voice (IVR) menus and repeatedly entering the same options every time you call your customer care, Breeze might be the solution you are looking for. Breeze allows you to “browse” the IVR of 100+ companies across 20+ categories without even calling and upon choosing to call an IVR option, the app will dial all the intermediate IVR options for the user. The app...

Foundations: How starting a #Startup is really like… #Recruiterbox

Starting a startup is an exciting and also a challenging journey, right from putting together the Founding team, building a great product, persisting during times of roadblock, engaging the users, thinking long-term and so on. To help the fellow entrepreneurs, we have been speaking to recent entrepreneurs about their startup-journey, growth path and their learnings. In this series, we spoke to...

When anxiety is a good thing

Ever wonder why some buyers effortlessly make decisions to move forward, while others never engage or take action? When momentum with your prospect stalls, it could be time to shake things up. We need a fresh approach to turn cautious prospects into active clients. Consider this: Prospects expect a sales pitch. They expect us to tell them what we’re all about. Rather than tell our prospects what...

The Leap from Context to Hyper-Context to add Value to the Consumer

Mobile is redefining customer engagement models. Highly personalized recommendations are possible now that companies can access location information and user behavioural data. Brands and services must leverage intelligent targeting to win customer loyalty, rev up engagement, boost conversions and most importantly, to stay competitive in the mobile-first world. By analysing the customer journey...