Information Technology has successfully reshaped our lives in ways unimaginable even a decade or two ago. The era of the telegram is now officially over and access to information is not just at our doorsteps but at our finger tips, due to the availability of communication tools like cellular phones, computers and the internet. It is no wonder then that technology has played a key role in...
April 28, 2015
IT: Enhancing Healthcare for a Better Quality of Life
28April
April 27, 2015
How to move from “selling through my network” to “building a sales process”? #entrepreneurSales
27April
Most every entrepreneur does things initially that don’t scale, and that’s okay to start. Pretty soon they realize that the things that made them successful enough to get initial sales and customers wont work for them to reach the next level at their startup. One of the most frustrating things for the entrepreneur is when they run out of folks “in the network” who they can sell to. After having...
April 23, 2015
Join the team building cool tech stuff for 1.3 billion Indian citizens… from the startup trenches inside the Government!
23April
After SlideShare, I’ve taken up a role in the government sector. I recently joined the National eGovernance Division, Ministry of IT, Govt of India. My work involves architecting and building e-governance facing products and services under the Digital India program. So after doing a startup, getting acquired, shuttling between Delhi & Silicon Valley… now e-Governance?? What does this term...
April 22, 2015
InTech50: an outside-in perspective
22April
After a gap of 10 years, I recently returned to Bangalore to attend InTech50. The excitement started from the get go when I was flown from Delhi to Bangalore by an all-female Indigo cockpit – itself a reflection of our fast changing times. The age of tech startups in India has dawned. With 3500+ registered startups & counting, India is well poised to become the second largest startup...
April 21, 2015
Software Patents: Evil, Necessary or an Evil Necessity? iSPIRT OEQ Hangout
21April
iSPIRT organized a OEQ(Open Ecosystem Hangout) on 20th April, 2015, to understand the role of software patents within the software ecosystem.Software patents are a much debated subject in the technology world today. In some jurisdictions like India, software is not part of patentable subject matter, while in other jurisdictions like the US, software patents are rampant. Do Indian startups need...
April 20, 2015
Starting with an SMB focus vs. enterprise for SaaS companies. Which is better?
20April
In the initial days of your SaaS startup, when you are doing user development, you may find that your product will help both SMB (Small Medium Business) users as well at Enterpriseusers. There’s a tendency to then focus more on the “customer” development than the user. Assuming you have spent enough time on the user, there is a serious possibility of getting distracted from your mission by doing...
April 17, 2015
How does Net Neutrality Play a Part for India's Product Ecosystem?
17April
If You are connected to the Internet, Social Media or any form of media, you must have heard about Net Neutrality and the protests that are going on. While it feels like iSPiRT hadn’t officially made any announcements on the same, quite a few of us have been working behind the scenes to ensure that our voice is heard and that TRAI takes the next steps regarding the Internet in India. A bit...
April 15, 2015
D-Day at InTech50 (2015 edition)
15April
Finally… Here is wishing all of you – happy pitching, selling and buying… Today, ‘fantastic fifty’ Product Founders will showcase their solution potential, and work collaboratively with buyers, investors and partners to shape, and create a plan to take their solutions to global markets—a true sign of India’s potential in innovation. We are satisfied to see not only...
April 14, 2015
Founders should do Content – iSPIRT content marketing roundtable
14April
It has been one of the wettest April for Delhi in years. 5th April 2015 was no different. An overnight downpour had created a surreal Saturday setting for “Content marketing your way to multi-million dollars in revenue” at the 46th iSPIRT Playbook Roundtable. It was the 7th Roundtable in Delhi. The venue – the playful Wingify office at Pitampura in New Delhi. Participants came from far and wide –...
April 13, 2015
3 companies who are doing content marketing in the right way
13April
According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According to DemandMetric, it is 62% cheaper than the traditional marketing. Is content marketing an integral part of your startup? Are you pouring in hours of hard work and efforts to build a strong brand on the plinth...
