Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing page for colors, position of your highest and lowest prices, number of plans showed, feature listing and your call to...
May 27, 2015
The 5 most important questions to ask before you price your SaaS product
27May
May 26, 2015
SaaS Metrics for India B2B
26May
When we started selling our Cloud telephony platform, we had very little idea of what metrics to concentrate on. So we just built the product and winged it 🙂 Now after 4 years, we have a pretty good command of what metrics to concentrate on. What works, what doesn’t. Which channels are better and which sales techniques work. We learnt this the hard way and by reading blogs by David Skok...
May 25, 2015
Leadership Attitude
25May
In this cutthroat and competitive business environment it has become imperative for both new and established organizations to be on top of their game. Staying constantly in top form and delivering results requires the organization to have people in the management with strong leadership skills. These people are even more important for companies that are yet to make their mark in the market. As...
May 22, 2015
China and India: Rivals and friends?
22May
The tone set by the Prime Minister’s visit suggests that the two countries can be both, with India being an equal partner Narendra Modi found himself marking a year as Prime Minister neither in his home state of Gujarat nor in New Delhi, but in the bustling metropolis of Shanghai. The final engagement of his three-day visit to China (May 14-16) was a speech to the expatriate Indian community. I...
May 21, 2015
Seeking a Program Evangelist for #PNCamp Program
21May
#PNCamp Program, an iSPIRT initiative, is growing the Indian StartUp ecosystem by connecting founders and executives from high potential startups. We work with successful VCs and entrepreneurs to source the most promising entrepreneurs and help them on their journey. Once we have identified these startups, we build a multi-dimensional profile of each startup using surveys and algorithms developed...
May 20, 2015
Cheap Kills, Value Wins!
20May
Competing on price is never a great strategy! Cheap Kills, Value Wins! As long you as you have a clearly differentiated offering, you should calculate the value your solution provides your users, and base your pricing on that! And stick to it! Competing on price creates a spiral of death for all competitors, no matter what the industry, no matter what the offerings are! Some eons ago, in one of...
May 19, 2015
Practitioner’s Guide to Product Strategy
19May
Building products that help customers achieve the outcomes that they desire over the long term is hard. Jeff Bezos has a great quote on basing your strategy on things that do not change. This quote captures the essence of strategy and long term planning. Here are few elements that product teams should consider while building products: What to build? is determined by three critical...
May 18, 2015
Finance Secretary – interacts with Product Industry in Bangalore.
18May
Mr. Rajiv Mehrishi promises deeper Institutional Reforms Mr. Rajiv Mehrishi, Finance Secretary, Ministry of Finance for Government of INDIA, is a pro-reforms, vocal advocate of institutional transformation of the Financial System in INDIA. Additionally, he is also the Secretary, Department of Economic affairs. Mr. Mehrishi and his team – Mr. Manoj Joshi (Jt. Secretary), Mr. Ajay Shah...
May 15, 2015
Validated: InTech50 – boosting India’s next-gen tech innovations
15May
Did you know that India is ranked as the fourth largest startup hub in the world with over 3,100 startups? According to the economic Survey 2014-15, the startup scene has been mainly driven by ‘hyper-growth’ in the technology startup and software product landscape. Owing to some great software product innovations of late, India is no more tagged merely as a technology service provider, but is...
May 14, 2015
The Operating Model for Product Companies
14May
The missing bridge between strategy and execution Building an IT product business can be quite challenging if you don’t have certain foundational elements well understood and institutionalized. This applies to not just startups but large organizations too. The goals in any sized company are similar. For example, getting a new idea out to market, entering new markets, trying to achieve scale...
