SignEasy was a two person operation in 2010, the year we launched. And bootstrapping meant a lot of pressure first on gaining and then on maintaining traction; there was, and still is, no safety jacket. If we have no money to pay salaries and run operations, there is no company or product, period. But we have been lucky, and successful enough to be profitable. Today we have grown into a 15 member...
June 23, 2015
How SignEasy got featured in an Apple campaign (and almost screwed it up!)
23June
June 22, 2015
Starting up a new company: So simple, yet so hard
22June
I’ve seen all sides. I’ve lived in big companies. I’ve been a technology entrepreneur. I’ve also lived inside dozens of startups as a proxy entrepreneur, aka an angel investor. And I’ve seen hundreds of software product startups as a grass-roots ecosystem builder in the past eight years. My conclusion is that in the end it comes down to just two things: Mindset and Conduct. Entrepreneurship is a...
June 19, 2015
Top 10 Expectations from Digital Banking Users
19June
Digital banking has caught the fancy of every bank in the world, from small to large. Digital, which assumes internet connectivity, allows customers to avail of banking services anytime, anywhere from their digital devices. Digital devices include laptops, tablets, mobile phones, ATM, Kiosks and may be even large touchscreens. Every time a customer or a prospect is interacting with a digital...
June 18, 2015
Should experts be limited to an organization?
18June
I am a great fan of analogy, and one of the things I have been pondering for past year or so is comparing our software industry with that of medical and film industry. In this post, I plan to share some thoughts on how our software industry can consider the evolution of medical and film industry, and probably evolve in that direction. In Medical industry, the ecosystem contains Doctors...
June 17, 2015
Bootstrapping – Imagining the possible new with evolving means
17June
“Pulling oneself up by one’s bootstraps” refers to 19th century high-top boots that were pulled on by tugging at the ankle strap. It generally means doing something on your own, without any outside help. In the present day context, bootstrapping is a commonly used term used to describe startups that rather than seeking help from external investors, an entrepreneur fund the development of their...
June 16, 2015
How to Build a Startup in India – Complete Guide
16June
In last 4 years, I have built 3 startups and multiple products, some did well, some didn’t. Currently I am building AeroLeads which is a prospect generation software, before this, I built InBoundio and before it WorkMonk (now shut down). In between, I took few short and one long break (of one year). With all this experience, I have learnt a lot about how to build a business, about technology...
June 15, 2015
Leveraging an open IoT platform to accelerate innovation
15June
Every decade or so, a technology shift occurs that has an impact far beyond its original design. These groundbreaking technologies can affect industries and applications that were never conceived of by their founders. The mobile phone is an example, which morphed into the smartphone and created a massive mobile development and application industry. IoT represents such a sea change, not only in...
June 12, 2015
Marketing Expense Tracker for Startups
12June
I moved into a product role recently but for the majority of my startup life, I was in marketing. One of the things I always had lacking in my toolbox was a simple expense tracker. I looked around a lot but the best option was what I was already using and wanted to move on from — Google Sheets. What’s wrong with a spreadsheet? Google Sheets is a great way to record marketing spends compared to...
June 11, 2015
49 Not Out ! Excerpts from Product Nation’s 49th Round Table on selling SaaS products to US customers
11June
Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...
June 10, 2015
What’s the one tool all successful brands need? Are your listening?
10June
A brand is representative of the source from where a product or service comes from. Over the years consumers have learned to associate a word, combination of words, tagline, logo and colors with their respective brands. A brand signifies a set of attributes. Leading brands spend a fortune to re-inforce these attributes, which are tweaked time and again to seek resonance with the ethos of their...
