Reaching out and connecting with the CXOs at the enterprise level is still a problem many product companies tend to struggle with. While some well funded companies seem to have covered some ground there is more work to be done here. Most companies tend to lose out big when it comes to getting the mindshare of the CXO/decision making body in an enterprise sale scenario. They often end up losing...
May 9, 2016
Announcing the CXO connect program
09May
May 6, 2016
Who said that the customer is a king?
06May
Lesson one in succeeding at customer management: don’t treat them all alike. Whosoever said that the customer is a king, didn’t tell us which customer! And until you know which customer deserves your very best, you’re not likely to have a very effective customer management strategy. In this post, I want to share a framework which will allow you to understand how to holistically look at your...
May 5, 2016
Customer Purchasing Insights For eCommerce Software
05May
SoftwareSuggest is an online software discovery & recommendation platform. We provide free consultation on software and help SMEs select the right software for their organization. As a part of our business, we collect customer requirements, which when analysed can serve the industry with deep insights. Our learning for the eCommerce industry are presented in this report. Below mentioned are...
May 4, 2016
‘SaaS’ – indirect tax issues in India
04May
It seems there is still time before the Software as a service (SaaS) blooms well in the Indian domestic market. The biggest friction points are relatively low acceptability of online model, lack of quality internet penetration in country side and the unsupportive policy framework e.g. recurring billing, expensive payment gateway solutions and confusing indirect taxation in India. Owing to these...
May 3, 2016
Lipstick on a pig
03May
It’s to the credit of policymakers that they have steadfastly refused to kiss this pig called ‘software patents’, despite it being dressed up in the lipstick of ‘innovation’. Lipstick on a pig” is a popular Americanism for making superficial or cosmetic changes that disguise the true nature of a product. The pig in question is the regime of software patents being advocated by some multinational...
May 2, 2016
6 traits that define successful entrepreneurs
02May
The contribution of entrepreneurs to boosting the global economy is undeniable. Right from the Graham Bell to modern day Steve Jobs, their journey of innovation has greatly benefitted their countries and the world in general. For sure, entrepreneurs are cut from a different cloth, though one cannot really pin down a particular type that defines them. They are driven, creative individuals with a...
April 30, 2016
Becoming Cash Flow Positive In SaaS Business & Growing Revenue By 3 Times In 3 Months: The ShieldSquare Story
30April
In Q1 2016, we saw our hard work payoff. We achieved some notable milestones. We became cash flow positive and our annual revenue rate (ARR) grew by 3 times in 3 months. We expanded our customer base to 68 countries (with over 90% of the revenues from outside our home base), and doubled our team to 50. Our Average Revenue per account (ARPA per year) has doubled to $10,000. Above all, we pushed...
April 29, 2016
‘SaaS’ – the product advantage and need
29April
India has all the potential to lead the world in the SaaS segment, yet the largest number of SaaS companies relocate out of India, for want of ease-of-doing-business. SaaS is one of the major blocks in the emerging Software product Industry of India and it needs urgent attention in this digital economy age. Whether SaaS is a product or service is often debated. From the perspective of integration...
April 27, 2016
Tech Startup Awards launched by the Duke and Duchess of Cambridge
27April
Their Royal Highnesses The Duke and Duchess of Cambridge launched the Tech Rocketship Awards 2016-17, held in Mumbai. With the intent to identify and support some of India’s best and brightest start-ups, the initiative will assist them to scale globally. The Tech Rocketship Awards – an initiative by UK Trade and Investment (UKTI) in India – provides top Indian startups with expert business advice...
April 25, 2016
How to identify and track the right metric?
25April
“To know how to measure the success, is to know how to achieve it” A few days ago while discussing complexities of managing a product portfolio, Uday asked me a simple question: what is the most important metric one should use to measure product performance? I suddenly felt dumbfounded because I didn’t have a clear answer. Though I could have used my heuristics to throw suggestions...
