The SaaSx conference took place in Chennai on March 17th. Most top companies from the Indian SaaS space were part of the conference. I had made some notes for myself which I think might be useful for other startups as well. Many of these thoughts are not my own and may not express my views. On marketing – Tailor your marketing material based on your audience. For example, if you are...
March 21, 2017
Key Take Aways from #SaaSx4
21March
March 20, 2017
My first SaaS experience in Chennai #SaaSx4
20March
My first SaaS experience and boy, amazing amount of insights and learning on what it takes to build successful SAAS companies based in India. Below are some of my notes and what I learned and observed from the entire day. What a way to spend close to 18 hrs amidst some of the most inspiring and motivated people – Entrepreneurs and Founders . We went in as a startup that has its product at a...
March 20, 2017
Key Metrics for Startups on Marketing, Sales and Customer Success #SaaSx
Most of the metrics we are going to see here will sound obvious but I’ve seen even some matured companies do not actively follow it. In a startup company discipline becomes very crucial, keeping things simple and measurable helps a lot. There are more complex metrics like Customer Acquisition cost (CAC), Lifetime value of the customer (LTV), Average revenue per customer (ARPA) etc, but I feel...
March 17, 2017
How GST will work for software exporters
17March
GST council has yesterday cleared all the bills required to implement the GST. Finance minister wants to kick-start from July 1 2017. This can be easily achieved is the model laws can be enacted in the current session of parliament. The GST is therefore set become a reality from the second quarter of the current financial year. GST is going to catalyze greater IT adoption. We can see the business...
March 17, 2017
A personal introduction to #SaaSx4, and why I believe Chennai is the place to be right now for SaaS startups
I have worked with iSPIRT for many years now and one of my key lessons has been around the dynamics behind community and ecosystem building. I have learnt that just having a plethora of startups in one geographical location doesn’t make that place the natural epicenter or capital. There is something more to it, an X factor that goes beyond mere arithmetic. This X factor is something that I think...
March 16, 2017
SaaS: Where are you in this 2×2?
16March
Some SaaS ventures lead to category leadership while some lead to imaginary frozen quadrants. Here’s a little 2X2 to assess where you are in your journey to SaaS nirvana. When amazing products are sold in amazing ways, it produces the almost mystical flywheel effect. Let’s dissect this. Red: Weak Product and a Weak/Average Sales Team This is a highly incremental quadrant where a single provider...
March 14, 2017
India SaaS Survey 2016 – Decoding our SaaS industry
14March
Strength of a industry is not just judged by how much it contributes to the economy. There are a number of factors to consider and surveys play a major role in painting a clear picture. The India SaaS Survey is all about getting the pulse of the burgeoning SaaS ecosystem in our country. A survey of this kind is indispensable in drawing an insightful analysis and in getting credible benchmarking...
March 13, 2017
Innofest Nagpur, March 2017
13March
TiE Nagpur and iSPIRT – two iconic initiatives, committed to building a great startup ecosystem for startups in India, came together to create magic at the Nagpur Innofest on the 5th of March 2017. Innofest is a platform where innovators can connect with enablers, experts, mentors to build, create, connect, improvise & explore. It’s a movement on ‘Innovation’ in India. The first Innofest of...
March 11, 2017
How Indian millennials live, work and play
11March
“Normal is not something to aspire to; it is something to get away from” In today’s age, almost all of you would have heard about the generation of millennials. Most of the people tend to identify them based on their years of birth, but frankly speaking it is their lifestyle that speaks much louder. Well, are you ready to go on a short tour de reconnaissance? Let me help you in decoding and...
March 10, 2017
Indian E-commerce: Moving on from GMV
10March
It has been a nervous month for the professionals working for internet and e-commerce companies in India. Shutdowns and layoffs have been the flavour of the month, and business models have come under scrutiny. The effects of recent events at Stayzilla and Snapdeal have not been limited to job losses only. Weighed down by these developments in the sector, Rakuten, the Japanese e-tailer, has puts...
