NASSCOM Product Conclave (NPC) 2012 is an exclusive forum for product entrepreneurs looking to get actionable takeaways and learn from experts, peers and practitioners on their Go-to-market strategy. NPC 2012 promises to motivate, inspire and educate. An all star cast of product entrepreneurs, including Ram Shriram (Sherpalo Ventures), Sajiv Sidhu (i2 technologies) will share their proven...
September 7, 2012
Be There or You Will regret it – Product Conclave 2012
07September
September 6, 2012
4 Secrets to Pitching Your Product
06September
Your products are finally off the production line and ready to sell to retailers. But where do you begin? Or maybe your brand is successful in regional retailers but you can’t seem to get your foot into big box retailers. The truth is, it’s not enough to have an amazing product. You also need to have a solid business plan to present to retail buyers. Based on our experience from both the buying...
September 1, 2012
Techcircle SaaS Forum 2012 announces top 10 SaaS startups in India
01September
If there is one area within the new-age technology that is red hot right now, it is software-as-a-service or SaaS – both in terms of startup activity and as a tool for entrepreneurs to build a low-cost business from scratch. Techcircle.in has come up with a listing of India’s top 10 emerging SaaS companies who have shown significant market traction, created unique products or services that can...
August 29, 2012
Untested ideas to increase the effectiveness of your B2B newsletter
29August
What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It pretty much sums up everything the company wants the recipient to know. But...
August 23, 2012
Who are the “early adopter” Venture Capitalists in India
23August
Like you, I assumed that all VC’s are risk takers. I mean as an asset class if you have to provide the highest returns over the long term, I would suspect you have to take big risks to get big returns. The average Indian bank has been giving around 8% annual returns on FD (source), real estate returns about 13%, and gold loan providers will give you close to 15% I am told. So, VC as an investment...
August 18, 2012
Do we really need a Product Manager?
18August
Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM). For any product business that is trying to turn an idea into a successful enterprise the management team channels their energy essentially into two macro...
August 15, 2012
5 Indian companies that get marketing
15August
Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited hobbies with watching pirated movies being the favorite one, poor taste in things proven by the...
August 13, 2012
Want mass media coverage? Dumb down your story.
13August
As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India is a part of your target market. Now, if you are in a sexy consumer...
August 12, 2012
Tourism and technology. And Marketing.
12August
Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 Hotels spring up, they need software to automate, a company like Knowcross benefits. (they sell to Hospitality) Marketing brings footfalls. Singapore (5th most visited in the world) knows this – markets...
August 5, 2012
The frustration of “lack of progress” with your product
05August
On the outside looking in, its extremely frustrating to hear of product teams shipping product multiple times a day. I tend to often question: “What in devil’s name am I doing wrong”? Is it that I have not defined the product requirements right? Have we hired the wrong people? Does our team not have enough experience? Is our culture not supportive of mistakes? Are we not focusing on the right...
