This is more of a go-to-marketing issue rather than juts marketing per say. This issue is mainly suffered not by startups but mainly those who probably has a product which is selling and doing good and now thinking what is the next product I should do or even those say who are in services successful in one area and want to enter another or say those who are successful in services and now want to...
October 4, 2012
Marketing: “Line Extension Trap” – How SMEs can use this to take on big boys in their own game!!
04October
October 3, 2012
Jalandhar School Kid drops University builds a Global Software Product Company
03October
NASA.GE. Disney. A global software product – Kayako. Jalandhar – a growing city in Punjab,India. And a school kid who opted out of University. Sounds like the script of the next “The Social Network” hollywood movie. The truth – the movie might have to wait. Because this success story from India’s hinterland is only getting started. And yes the school kid who was only seventeen...
October 2, 2012
Demo Days: Obsolete. Over-Hyped. Disaster
02October
If we were going to let the cat out of the bag, so to speak, comparing accelerators, here is my biggest gripe about “Accelerator Models” – Demo Day. For the fortunate, who aren’t aware of the Process, this is how it goes. Applications open, Teams submit their applications, Interview processes later, teams are picked, brought onboard and after a 12 – 16 week Programme (depending on which...
October 2, 2012
Software Products: Funding and Opportunities, Shoaib Ahmed, Tally Solutions (Part 3 of 3)
Read the Part 1 and Part 2 of the series. Shoaib Ahmed, President of Tally Solutions, began his career as a retail software developer in the early 90s. Formerly the Founder-Director of Vedha Automations Pvt.Ltd, Mr. Ahmed was responsible for developing Shoper, a market-leading retail business solution — and the first of its kind in India to bring in barcoding to the retail space. The...
October 1, 2012
Want Software Product Success? Narrow the gap between the User and Technology!
01October
Guess what’s the #1 Business Intelligence Tool in the world is? Oracle BI? Microsoft BI? Informatica? Cognos? None of the above! The ugly and the real truth is that the #1 Business Intelligence tool in the world today is….. …… The Spreadsheet! Yes! The lowly spreadsheet is the most used BI tool in the world, including every Indian IT company that we have come in contact...
September 30, 2012
Entering the Product Space – Shoaib Ahmed, Tally Solutions(Part 2 of 3)
30September
You can read the Part 1 of the 3 series interview here. Shoaib Ahmed, President of Tally Solutions, began his career as a retail software developer in the early 90s. Formerly the Founder-Director of Vedha Automations Pvt.Ltd, Mr. Ahmed was responsible for developing Shoper, a market-leading retail business solution — and the first of its kind in India to bring in barcoding to the retail...
September 29, 2012
The weight of expectation
29September
How many times last month did you use Power Point? Most would have used it at least a couple of times. Power Point is one of those products that seem so natural and effortless to use. And when you think about it, Power Point acquires its muscle from its core ability to dumb down a variety of thinking processes. What were its creators — Dennis Austin and Thomas Rudkin – thinking when...
September 28, 2012
Start of the Product Journey – Shoaib Ahmed, Tally Solutions(Part 1 of 3)
28September
Shoaib Ahmed, President of Tally Solutions, began his career as a retail software developer in the early 90s. Formerly the Founder-Director of Vedha Automations Pvt.Ltd, Mr. Ahmed was responsible for developing Shoper, a market-leading retail business solution — and the first of its kind in India to bring in barcoding to the retail space. The company was acquired by Tally Solutions in 2005...
September 27, 2012
Is Software Innovation an Art or a Science? It's Artful Science or Scientific Art!
27September
When we think of Software Product Innovation, we imagine getting “Eureka!” moments 3 am in the morning, getting up and writing down inspired thoughts and coding them the next morning! Reality is much more mundane and is more of evolution rather than sudden insprirations from the sky! Yahoo started because Jerry Yang and Filo just wanted to create a searchable directory of information...
September 27, 2012
Five Paradoxes of building a successful product business
Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are able to demonstrate sustainable success. While there could be many factors why this is such a hard thing to do, it boils down...
