Test Your Pitch is one of the ideas proposed for the unconference style sessions (aka unsessions) driven by participants. Here is how it works. Every one wants to know how their pitch works. So we want to see whether we can provide you a platform to test your pitch in small groups. Here are some thoughts. We get a room full of people and give them a template for a small (10 sec) pitch We divide...
November 3, 2012
Test and Improve Your Pitch at Product Conclave
03November
November 3, 2012
Lean Experimentation as the way to faster progress in product startups
“It doesn’t matter how beautiful your theory (idea) is, it doesn’t matter how smart you are. If it doesn’t agree with experiment, it’s wrong” – Richard Feynman Building a successful product startup is like trying to win a race driving a vehicle that has less than half its fuel tank filled, whose controls you don’t fully understand and moreover don’t know where the finish...
November 2, 2012
And You thought Friday was just a Day of the Week…
02November
What happens when six engineers with cushy corporate jobs decide to invest? And that too in a Whiteboard and an imported Smartphone. Yes, they grow up into mobile entrepreneurs creating android apps that millions the World over love. If you are reading this on an Android device, quickly search for “Friday” on the Play Store. Today, we hear their story in an interview with the Chief Executive of...
November 1, 2012
What is that we have to build?
01November
Every now and then, we hear people arguing about building “Microsoft” and “Google” of India. Companies like Microsoft, Google have built up incredible technologies and their contributions in improving our life is significant. When started, they started with big vision, a tough and relevant problem to solve, and brilliant team behind the vision. While I cannot look into minds of founders of those...
October 31, 2012
A KISSMetrics Case Study :: Infographic
31October
Just look at the money saved by KISSMetrics to achieve a Million Dollar Marketing budget result.
October 31, 2012
Does your customer know what you are talking about?
Let us face it, technology startups are often founded by geeks, employ geeks and hence are, more often than not, geekdoms. There is tremendous value in it. However, there is a significant downside to this as it relates to communication. Geeks speak geekspeak and unfortunately that is all the customers hear a lot of times. This is a HUGE mistake. Never forget who you are in the business for. It...
October 29, 2012
Expect a Microsoft, Google or facebook out of India? Won't happen unless we THINK BIG!
29October
When VCs from the US flooded into India about 5 to 10 years ago, they were expecting to invest and make happen, a number of Microsofts, Google and facebooks! They ended up buying shares of existing public companies and became more of Private Equity investors rather than VCs who could put in a 1$ in 100 companies and have 5 block-busters like facebook or Google that returned $100 each...
October 29, 2012
10 No-Brainer Marketing Lessons for Nerds
Marketing a product is always tricky business. Step into a marketing discussion and it invariably ends with, “Should we really be spending so much on marketing? Isn’t there a better (read: cheaper) way to do this?” Now observe the marketing head honcho whose responsibility it is to get the product into the hands of users. He or she will scrunch the shoulders into a compact shape, ready for the...
October 26, 2012
Pallav Nadhani’s list of Top 10 mistakes entrepreneurs make…(Part 2 of 2)
26October
Pallav Nadhani, CEO and Co-founder of FusionCharts, was just 17 when he started the data visualization product company in 2002. The company today is one of India’s most successful product stories and happens to be one of the first Indian start-ups to have caught the eye of the Obama administration. FusionCharts has a user base of 450,000 across 118 countries, and the company celebrates its 10th...
October 25, 2012
How to Build a Great Product by Removing Barriers to Usage
25October
Product creators often tend to think of products in terms of features. I’m not talking about the traditional myth of “more features is better” that got debunked a long time back. Product creators still think of features because they try to deliver a certain functionality. Instead, a product should actually be visualized as an answer to a pain point. Users don’t use products because they need...
