Latest stories

Keep Calm and Attend PNcamp 2.0

You’re a dreamer? You’re a doer? You’re a doer-turned-dreamer? You’re a dreamer-turned-doer? If you are some or all of that, you are quite likely an entrepreneur!! It is no secret that a start-up’s journey is action-packed—identifying the right problems to solve, validating possible solutions, getting the product-market fit right, building an awesome product—figuring out the roadmap items to say...

Customer Purchase Insights for Hotel Management Software

SoftwareSuggest is an online platform exclusively dedicated towards Business Software Discovery and Recommendation. We analyze every aspect of the software trends for the customers so that they can purchase the best software from hundreds of such products thronging the market. Since we value the satisfaction of our customers highly, we analyze their requirements with extensive research, and...

Announcing The 2016 India SaaS Survey – A Joint initiative by Signal Hill & iSPIRT

According to a recent report by Google and Accel Partners the SaaS market in India is expected to cross over $50Bn by 2025, driven largely by demand from Western markets, in particular from US-based SMBs. Indian firms are noted as uniquely qualified to serve this opportunity given the available talent, mobile-first mindsets and language skills that enable cost-effective inside sales. In realizing...

Why services firms struggle to build products

I’ve seen this play out so many times over the last few years. A business leader at a services firm will sit down and talk about how they’re working on a product. S/he will quote the usual mix of arguments – services as a business is struggling; Indian firms have challenges making products but they think they can do it this time; automation/products are key to their future – and finally end by...

Asserting my Maven code-of-ethics and being a Proud Maven at iSPIRT

I am Pallav Nadhani from FusionCharts. Like my fellow entrepreneurs, who dream of making India as a Product Nation and building a great ecosystem together, I found my calling answered with iSPIRT Playbook round-tables. I volunteered to become a Maven so I could share, learn and disseminate the best-practices I had learnt in my entrepreneurial Journey, with other fellow entrepreneurs. Playbook...

When sales hijacks your product roadmap

Hey product manager, let me remind you of that time when you had the perfect roadmap for the market. You had it all sorted out (finally!) with engineering and were clear about what you’d build. Your teams had already worked on a few sprints and you felt that this time, you’d be able to get the product right. But then, your sales person turned up and said ‘I’ve just promised feature x to the...

Market Maps – Thinking market instead of an idea 

Starting point of a startup is an idea and it goes through a journey of product releases and pivots to reach its product market fit and further scale. Source of this idea is a brainstorming session or hot flavor of the season (foodTech, fintech etc) or even comes from past work experience of the founder, in rare some cases it is rooted in an unsolved customer pain point. For Indian software...

#PNCamp – No BS feedbacks and teardowns to build great products groundup

So, you got a startup. Great! You have a product ready and a few users/customers too, Awesome! I am sure you are super excited to take it to next level, right? But thats when the hurdles begin. Users just do not understand it Users don’t go beyond certain point Our product is awesome, but Product lacks stickiness I am not sure how to position our product We have different kinds of users, how to...

5 email marketing myths you shouldn’t believe…

Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But just as everybody has myths about web marketing, there...

50 Companies. 3 Days of Bootcamp. 1 Year of Mentorship. #PNgrowth2016 is back

We’ve done this for two years. It has been successful. But we still felt that it could be improved. We went back to the drawing board. We thought hard about how we could do this better. And we’ve come back with something that will be more powerful, and even more demanding from our product entrepreneurs. #PNgrowth2016 will feature only 50 startups, giving each startup more facetime with the...