Inspired by the vision to help small businesses make better use of technology, Ambarish Gupta gets talking about how his Cloud Telephony product Knowlarity, fills a crucial gap in business struggling to use costly and cumbersome technology to improve productivity. In a world gone all mobile and integrated, Knowlarity’s hardware free, web based solution, frees you from the traditional PBX machine...
February 5, 2013
Getting business to use technology and improve productivity – Knowlarity Communications
05February
February 4, 2013
Lessons on Pricing for Product Startups – Consumer and Enterprise!
04February
Since the time Philip Kotler wrote his valuable tome on Marketing, technology has evolved so much that new pricing models like Freemium pricing are possible for both Consumer-oriented and Enterprise-oriented product startups. In addition, Free Trial pricing models and conversion to paid ones are common in both. In a price-conscious society like India, pricing can mean all the difference between a...
February 3, 2013
ProductNation is now Proudly Powered by iSPIRT.in
03February
I am happy to inform you that ProductNation will now be part of iSPIRT – a think-tank focussed on transforming India into a hub for new generation software products, a thought which finally is seeing action. Welcome to the new look of the website where we have made it easier for our readers to find stories that interest them and share it with friends and professional colleagues. Do drop by...
February 1, 2013
UX Lessons from Startups
01February
User Experience or UX dictates the connection strength of your product to your user. From a functional connect by how easily the user can accomplish a task, to an emotional connect which is a sum total of experience during and after using the product. It goes way beyond just the aesthetics or how the look (though it is an important part). Its really about how well do you fulfill the user’s...
February 1, 2013
Have a plan B to sustain yourself, while you are trying to make it big as a Product Startup says Amarpreet Kalkat, Frrole
Ciafo is a software products startup, based out of Bangalore focused on building consumer products for the web (including the mobile web). Ciafo has three products – Travelomy, Wayr, Frrole. In this interview, Amarpreet Kalkat, Co-Founder, Ciafo discusses aspects of building a B2C product from India and shares some of his learnings with startups. Frrole is an information exchange medium...
January 31, 2013
Are you a #MadeInIndia Software product company that sells to Enterprise segment?
31January
Do you like to share the success on a global platform? Here is your golden opportunity…..don’t miss it!! The members of this exclusive group are the best and brightest CIOs from some of the cream of the global companies like Aetna, Bechtel, Boeing, BP, Caterpillar, Disney, Dow, ExxonMobil, FedEx, Ford, GM, Goldman Sachs, Honeywell, JPMChase, McDonalds, MetLife, Pfizer, P&G, Starbucks, Shell...
January 30, 2013
#FoundersMeet 3 – Collective learning of 20 Early Stage Startups
30January
Background – I was fortunate to be invited for the #FoundersMeet 2; informal get-together of 7 startup founders last year. This time around Anirudh, Sid, Nischal, Deven and I suggested to move it beyond our circle and extend it to 20 startups to come together and share our small success stories, failures and challenges. We also wanted to create a strong connect for ‘Mumbai-Pune Start-up...
January 30, 2013
Enterprise customers Vs Startup customers
When you are selling a product to a customer, you will have to understand the characteristics of the customer. This is especially true if your product solves the problems of both Enterprises and Startups. Both are unique in the way they buy products. Enterprises have a process in place and hence you need to be very very patient(sometimes, it may take an year for an Enterprise to decide to go with...
January 29, 2013
Q&A with Communication Platform Waybeo Technology’s CEO
29January
Waybeo Technology Solutions was launched in December 2009 and was selected by Nasscom as one of the top 15 emerging, innovative companies in India in 2012. Its product, BounzD, is a global inbound communication platform enabling instant voice assistance to customers using a variety of mobile devices. In this interview, CEO Bushair AP discusses aspects of staying focused in the journey of product...
January 29, 2013
A Platform Thinking Approach to Building a Business
Every business is an engine. It needs to do a certain set of things repeatedly to create value. If you haven’t figured out that set of repeated operations, you probably haven’t created a scalable business yet. Ford needs to repeatedly assemble cars, Google needs to repeatedly run its crawler, Facebook needs to repeatedly get users to interact with other users. THE BUSINESS ENGINE AND REPEATABLE...
