I am a foodie. And a big Zomato fan, no pun intended anywhere. Here, I am going to talk about everything we foodies love about Zomato and all the things it could do better. For the uninitiated, Zomato is a restaurant discovery platform with 74,800 restaurants listed across 19 cities and 4 countries, and claims to have served 62.5 million foodies till date. More simply, it is about food and where...
February 13, 2013
Zomato "gets" foodies, and it gets them so well
13February
February 13, 2013
Content Generation – The 10 commandments
Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and alternatives, product marketers are now turning to content marketing as a key strategy for their communication operations. The purpose of Content Marketing is to create a scenario...
February 12, 2013
EmployWise: Improving the ROI in employee lifecycle management
12February
Effective employee lifecycle management is acquiring importance from a talent acquisition and retention perspective; from an employee satisfaction angle; as well as from a compliance and regulatory viewpoint. Many organizations, especially SMEs, are discovering to their dismay that the pile of unstructured employee data they have accumulated is a ticking time bomb. They suspect they are paying a...
February 12, 2013
Sustaining India's IT Exports Growth: Why Products are the Way?
Going by its 12th five year plan projections, the Indian government expects that the IT/ITES exports from the country would reach $130 billion by FY 2016-17, up from $69 billion in FY 2011-12. That is a CAGR of 13.6%. How realistic is it? The Planning Commission’s (it has got those figures from IT ministry which in turn would have consulted with the industry before suggesting it)...
February 11, 2013
Will B.PAC and iSPIRT Transform Urban Politics & the Software Product Industry Respectively?
11February
While we usually focus on product, process and business model innovation as the main facets of innovation, some of the most impactful innovation can be the result of new organizational forms. Take the case of India’s white revolution. This was driven by a unique 3-tier structure of organizations – the farmers’ cooperative at the village level as the basic organizational unit; a...
February 9, 2013
Product Business is Very Different from Services
09February
What is the difference between software services and products? Why is it important for India to be developing products? First Invest, and Then Reap The business cycle in a services company starts with sales, and ends with project or product delivery. On the other hand, a product company must first invest in building the solution. Then begins a long and complex business cycle to sell, support and...
February 8, 2013
Building for the world? Then take it to the world.
08February
[This post is written for Indian startups. If you are not one, you will not find much value in it. But don’t take my word for it. Read through the post to know for yourself.] I have been noticing an interesting trend in the Indian startup landscape over the last 12-15 months. Or something like that. Indians are building good solid products that they intend to take to the world, only to end...
February 8, 2013
Product development is stimulating
“Vision without action is a dream. Action without vision is wasting time. Vision with action can change the world.” Joel Author Baker. Abhiraj Malhotra is “Technology Head & Evangelist” – SchoolPad at Chalkpad Technologies Pvt. Ltd. Abhiraj is a passionate software developer and an entrepreneur, whose vision is to infuse productivity into organizations towards a positive change. His...
February 7, 2013
New age platform. What it could be?
07February
We have multiple definitions of platform, but in today’s world where reaching out to people is so easy and absolutely free, one can argue that in today’s context a platform is a vehicle to extend people’s voice beyond the ears closest to you. The channels that we use to have were very expensive – all required expertise, money or both whereas the new channels are over internet – mostly free. This...
February 6, 2013
Lean way of sales
06February
“Not meeting desired sales target?” is perhaps the most important question in any of senior management meetings. But how do most companies react? Answer: “Re”setting the targets,“Re”structuring marketing campaigns and finally “Re”placing sales team (starting from executives ending up replacing sales director) and what will happen by doing several “Re’s” together…absolutely nothing. On the...
