It was a cold Saturday afternoon with the rain gods already drenching the earth beneath them. The location reminded me of college with its red brick interiors, jute chairs and a room which slowly but surely filled up to over 45 people. We had Harinder CEO of Paytm, Angad from Zomato & Pranav from Makemytrip.com already in the room getting ready to share their thoughts Harinder CEO of Paytm...
February 21, 2013
Building Killer Products in a young startup….
21February
February 20, 2013
Profit from Price, Always – The Bootstrapped Story of RateGain
20February
This is part of our “Podcast with a Product Entrepreneur” series. Do check out the 30 minute podcast! His first fling with business was a video game exchange, while at school. Coming from a family of entrepreneurs, the question was never about the “Why”; it was only about the “When”. A computer science and finance graduate, his stint with Deloitte saw him starting up with a technology consulting...
February 19, 2013
Guerilla Marketing 2.0 for Product Startups!
19February
Jay Conrad Levinson, father of Guerilla Marketing defines it very simply as going after conventional goals with unconventional means! When you are a product startup, trying to build a business on little to zero money, you need plenty of unconventional means. With the rise of social media, viral word-of-mouth options with web and mobile global connectivity, it has never been easier to do guerilla...
February 18, 2013
Geeks with Dilli Wallas
18February
Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore & Mumbai the geeks will be visiting Delhi from 27th to 2nd March ’13. We (91Springboard, ProductNation & Moonlighting) are hosting #GOAP while they are in Delhi. Come join us to meet the...
February 18, 2013
An iSPIRT’ed Budget
One of the pillars of iSPIRT’s mission statement is a focus on converting the needs of the product ecosystem to policy direction. One of the first undertakings of the iSPIRT community will be to formulate suggestions on how to improve Finance and Investment related policies to yield better results for this industry. And what better time to do this than in the run-up to the Budget presentation on...
February 16, 2013
Build it Right, then Sell it to Many (and Keep Repeating)
16February
Building a software product is more difficult than doing projects or providing services. With projects, software is developed to meet the exact specifications of the client. Work begins only when the contract is signed. The project scope can be defined accurately in consultation with the customer, and deployment happens in a controlled environment at client site, with known hardware and software...
February 15, 2013
Customer support lessons from the Yellow Tire Company
15February
It’s quite a matter of pride for the Dabbawalas of Mumbai to be counted right up there in the performance toppers chart. With efficiency metrics that any manager would die for, I got the urge to look at another parallel hallmark which has been able to achieve customer delight in a quintessentially Indian way – thriving on chaos yet with a quiet air of dependability. There would hardly be a...
February 15, 2013
How to go from an engineer to a product entrepreneur?
When you work as an engineer regardless of whether it is startup or a big company (in consulting services or products) you are always given guidance on what you should build. Even the most autonomous programmers when working independently has someone tell him what to do. However when you become the founder of a startup the most stressful thing you immediately encounter is ‘What should be built?’...
February 14, 2013
In discussion with the Founders of Qualitia
14February
Today there are proven automation tools in the market from HP, IBM as well as open source tools like Selenium, Webdriver but the success does not lies in just investing in to tools but putting right strategies, best practices in place. Qualitia is a one of its kind platform which intern leverages these tools as an execution engine while enabling users to adopt RIGHT strategies, best practices...
February 14, 2013
CIOSE selects 8 #MadeInIndia product companies to showcase on global platform
CIO Strategy Exchange (CIOSE) has selected 8 companies from India from the #MadeInIndia tag to showcase them on a global platform. Its director Ernest M. von Simson reviewed many applications that were submitted and chose 8 companies to showcase when he is here in Bangalore. The eight companies are Kreeo, Cloudpact, OrangeScape, i7 Networks, C2il, ArrayShield, Anoosmar, and FieldEZ. CIOSE...
