Playbook in iSPIRT denotes entrepreneurial learning meant for Indian software product startups to become world class and be successful. Roundtable is a format of learning intended for startups that have reached a happy confused stage. In this format 8-12 non competing startups are brought together to discuss deeply on a topic that holds them from jumping to their next level.A facilitator, who is...
October 13, 2016
Playbooks is one of the key pillars of iSPIRT bouquet.
13October
October 12, 2016
Learnings from #PNCamp
12October
For those who aren’t aware, PNCamp is a bootcamp event for early stage SaaS startups. We were lucky enough to get invited to the event in Pune on Oct 8. The event, like earlier SaaSx event in Chennai, is a no-nonsense event for founders and product folks. The day-long event had two tracks: one for B2B startups and one for B2C startups. We, at Fyle, were part of the B2B track. The B2B track...
October 12, 2016
How AdPushup Uses Content Marketing To Power Growth #PlaybookRT
Close to about 15 founders gathered on 1st October at the small and cozy office of AdPushup to participate in a Playbook Roundtable on Content Marketing. This was Ankit’s first playbook with iSPIRT and he did a phenomenal job. AdPushup is a SaaS company that helps web publishers increase their ad revenue by letting them test and optimize their website’s ad layout. Their expertise has been content...
October 10, 2016
An outline of entrepreneurial rubbish
10October
Note: This is a long form article. It will take time if you want to read it through the end. If you’re heady about entrepreneurship, you may be offended by a lot that’s in here. Also, if you’re looking for a listicle or an article to skim through, this isn’t it. So be warned before you start 🙂 Over the last few years, literature around entrepreneurship has increased...
October 7, 2016
India Stack for Smart Cities – Usage and Learnings that can be applied
07October
Sanjay Jain, Pramod Varma, Ranga Raj With a lot of momentum being built around Digital India and Smart Cities, we offer a contrarian view of how government agencies and stakeholders should approach this complex problem. While there are many facets towards the journey of Smart Cities – some that are non-technology related – political, bureaucratic, architectural, social, cultural etc., and...
October 6, 2016
Why Did 33% of Prospects Reply to This Cold Email?
06October
Cold emails have earned a bad reputation. Prospects see them as a nuisance, and most just hit delete without even a casual read. Even when the message is highly targeted, the open rate ends up being less than 10% on average. I call it the “Rhino effect”. Most of us have developed a thick skin over the years as a result of the constant barrage of irrelevant email. Not willing to settle for “status...
October 5, 2016
Implications of GST Bill on Startups
05October
The much-hyped Goods and Services Tax (GST), after years of stagnation and lack of political consensus, was finally passed in the upper house of the Parliament, the Rajya Sabha, on 4th August this year, almost a decade after it was first introduced in the Lok Sabha in the year 2006-07. It is the biggest indirect tax reform post economic liberalization of 1991. The economists say, a double-digit...
October 4, 2016
#PNCamp2: Shortlisted B2C Products for the Product Teardown Sessions
04October
The volunteer team here at PNCamp are excited to share their list of candidates for the live Product Teardown Session. These companies have been selected to have their products analysed by our expert panel of in minute detail over a 2 hour long session. We expect that the feedback that they’ll get to take back from the session will be relevant and valuable in improving their product’s readiness...
October 3, 2016
Naming companies and products (part 1)
03October
Recently, a high potential team of founders invited me to be their advisor on marketing strategy. Their product is a employee transport management system based on mobile App and SaaS backend, targeted at large organizations. I knew finding a great name was a daunting exercise. All the “real” names in English dictionary have already been trademarked. The names from animal kingdom, astronomy...
September 30, 2016
Altizon – Impact of Effectuation
30September
Effectuation (effectuation.org) is a decision-making framework used by expert entrepreneurs. The early morning workshop of PN Camp Introduces this concept and help participants arrive at stakeholder commitments for their product market fit. Vinay Nathan of Altizon talks about application of effectuation in his company and how it made him do more with less. Altizon is a Pune based Industrial IoT...
