Editor’s note: EmpXtrack is comprehensive, global HR solution and the product of Saigun Technologies, a startup launched in 2002. We interviewed Tushar Bhatia, Saigun’s founder and president, about the modern elements of an HR solution as well as the challenges for startups in identifying the right target market and funding product development. This article is brought to SandHill readers in partnership with ProductNation.
SandHill.com: Please describe your product’s differentiation among the other HR solutions available and how it addresses today’s business problems.
Tushar Bhatia: Our EmpXtrack Platform is an integrated HR automation solution that covers the entire HR lifecycle and is perhaps the most comprehensive HR automation product in the market. It is very modular in nature. EmpXtrack contains 18 modules in four different categories (performance management, human capital management, strategic HR and recruitment).
Besides completely automating HR processes and mundane transactions, EmpXtrack provides: data analytics for quick decision making. Another critical differentiator for our product is that it is compliant to the local regulations in all the geographies we operate in. The solution is also designed to ensure complete accuracy in HR transactions.
Our aim is to enable our customers to innovatively meet their talent management needs and hence we continuously build innovative components in our offerings.
SandHill.com: What is the story behind your company name and how the company originated?
Tushar Bhatia: The name Saigun is a combination of the names of my daughter and my wife. I worked for several companies in the United States but always had the urge within myself to start my own business. So in the early 2000s I returned to India and started Saigun. Initially, the focus was on offering services, but gradually we started looking for a scalable business model. In 2004-2005 we started focusing on products and, with my prior experience in HR automation, this area was the obvious choice.
SandHill.com: Is your product for small and midsize businesses (SMBs) or for large enterprises?
Tushar Bhatia: Saigun and our product have been evolving very strongly over the years. Initially the company’s focus was only on SMBs, but now we also service larger organizations as well. The product is available in a SaaS (software as a service) model, which works well for SMBs. For enterprise customers and government agencies, we also offer the solution behind firewalls in a perpetual license model.
One of my favorite books is Fortune at the Bottom of the Pyramid, by C.K. Prahalad. The book says that there are significant opportunities available in targeting smaller companies. Most companies focus on larger customers. However, my focus is on smaller companies as well, giving them a world-class product at a reasonable price and being profitable as well.
