I run Corporate360, an international bootstrapped start-up and here are some tips for taking your start-up international from our experience. Growing any business is no mean feat, and for many setting up abroad can be a significant milestone in the growth of their business. In different countries and markets, regulation and style of business can all differ significantly. For example, in Singapore...
For early stage startups, cash-strapped and overworked, there are few things more valuable than PR. There is nothing more important at that stage than getting the word out there and getting users on board, for which PR is the only real shortcut available. And when there is an important feature release or a launch or a funding announcement and so on, all of which can be leveraged to get your...
There are many assumptions we make about the product or the customer problem, which makes us develop solutions that may be really more complicated than required. A friend and fellow entrepreneur I met on Friday was showing me a prototype (HML mock up with transitions, with some simple functions implemented) of this SaaS application. He had used a developer on hire at UpWork to develop the initial...
A few days ago, a friend of mine who’s starting work as a content marketer told me that she was putting together a plan for the company’s new blog. She was starting from scratch, she said, and this meant that she would putting the base in for future marketers in the company to take off from. This meant that her task was very important, as well as would be set the benchmark for the team. She asked...
Note: Before I begin, I would like to clarify the difference between market potential and revenue estimate. I have often seen entrepreneurs use the two terms interchangeably. Market Potential Market Potential is about estimating the size of the overall market opportunity. It is a sum total of the potential revenues of all players who are addressing that opportunity, if all the potential customers...
I’ve seen all sides. I’ve lived in big companies. I’ve been a technology entrepreneur. I’ve also lived inside dozens of startups as a proxy entrepreneur, aka an angel investor. And I’ve seen hundreds of software product startups as a grass-roots ecosystem builder in the past eight years. My conclusion is that in the end it comes down to just two things: Mindset and Conduct. Entrepreneurship is a...
In this cutthroat and competitive business environment it has become imperative for both new and established organizations to be on top of their game. Staying constantly in top form and delivering results requires the organization to have people in the management with strong leadership skills. These people are even more important for companies that are yet to make their mark in the market. As...
There’s plethora available on success stories of mega corporations, on their genetic code and on how they operate. There’s also a lot of glamorous coverage on start-ups & start-up leaders as well. We hear of the best practices and management learning from successful large Enterprises, and we also have a plenty of advice for the Start-up leaders. However, the fact remains that only a miniscule...
After a gap of 10 years, I recently returned to Bangalore to attend InTech50. The excitement started from the get go when I was flown from Delhi to Bangalore by an all-female Indigo cockpit – itself a reflection of our fast changing times. The age of tech startups in India has dawned. With 3500+ registered startups & counting, India is well poised to become the second largest startup...
This Thursday evening will witness the largest gathering of SaaS founders in India. In the event conceived by iSPIRT called SaaSx Chennai, more than 100 people, largely SaaS founders, apart from a few handful of product industry influencers, will brainstorm on various aspects of a SaaS business, especially taking the SaaS organization from a $10 million revenue to a $100 million revenue. Girish...
