ProductNation is pleased to support M.A.P 2013 a unique project supporting Asian innovation and designed to match new companies to the most senior decision-makers in global marketing and media. Since its launch in 2011, it has had applications from over 50 new companies and awarded four “Hot Company of the Year” citations. All applications are assessed by a jury of VCs and successful media...
Prof. Rahul Abhyankar, Director of ICPM Programs at the Institute of Product Leadership summarized it well in his message to the Graduating Class, “Product Management is more of a mindset change merely skillset” Product Management has many definitions but most experts will agree that its essentially the art & science of delivering delighting solutions to real market problems and doing it...
Health warning: this post is slightly longer than the regular articles as the subject calls upon a more detailed discussion of the issues, so please be patient and read on! Our start-up ecosystem has come leaps and bounds over the past few years, the sheer development can be measured by the rising number of early stage investments, the increase in the number accelerators and the number of wannabe...
Who said YouTube is a waste of time? It can even teach you on how to come up with a great company or product name! Naming a company or a product is so crucial in a product start-up. You can call your services company – “The Great Maharashtra IT Services and Systems Company” and your clients may not care too much! Product startups, especially in the consumer space, need to think...
#PNMeetup on Selling your product Gangnam Style was the topic at the recently concluded Meetup(Podcast link). We had over 45-50 people across products and the services who came out to gain an insight into the Enigma of Gangnam Style Sales, with their eyes wide open and all ears the speakers Mr. Sanjay Agarwala MD of Eastern Software, Ketan Kapoor Co-Founder and CEO of Mettl and Vishal Jain Chief...
Newly launched startups love to see their traffic and sign-up stats grow. Growth, after all, is opium for a startup fresh out of the door, and frequent refreshes of the sign-up logs are the happiest pastime for entrepreneurs. Startups often tend to think of growth and engagement as two unrelated divorced concepts. In reality, nothing could be farther from the truth. Startups that focus on growth...
If 2012 saw a lot of buzz in India about Jugaad thanks to the Radjou/Prabhu/Ahuja bestseller, I am really hoping that 2013 will restore the balance towards systematic innovation. Indian companies need systematic innovation more than they realize because their challenges are different from the ones that multinationals face. Why are Indian Companies afraid of Systematic Innovation? Among Indian...
It was an early December late afternoon that Avinash and I got together to interview Aloke Bajpai, the Co-Founder and CEO of iXiGO – one of India’s most loved travel websites. Whether you are trying to save an extra rupee by comparing air fares across portals or planning your next trip with that saved money, Aloke’s iXiGO will GO with you. As I sat in the reception area waiting for Aloke...
Contify is India’s leading business news, content and information provider with interests in managing databases; publishing news stories; and syndicating content from reputed publishers to global databases. We recently caught up with Contify’s CEO Mohit Bhakuni to understand more about the product and his journey so far. Here are some excerpts from the interview. How did it all start...
Bizosys Technologies, launched in January 2009 in Bangalore, India, is an award winning, India-based software engineering company that has developed several tools that are available free to use online or as open-source software with downloadable source code. One of the most significant tools is HSearch, a real-time Big Data search engine for Hadoop. In this interview, Sridhar Dhulipala, co...
