Jay Conrad Levinson, father of Guerilla Marketing defines it very simply as going after conventional goals with unconventional means! When you are a product startup, trying to build a business on little to zero money, you need plenty of unconventional means. With the rise of social media, viral word-of-mouth options with web and mobile global connectivity, it has never been easier to do guerilla...
Geeks on a Plane (#GOAP) is an invite-only tour for startups, investors, and executives to learn about burgeoning technology markets worldwide. #GOAP is headed to India and after visiting Bangalore & Mumbai the geeks will be visiting Delhi from 27th to 2nd March ’13. We (91Springboard, ProductNation & Moonlighting) are hosting #GOAP while they are in Delhi. Come join us to meet the...
Building a software product is more difficult than doing projects or providing services. With projects, software is developed to meet the exact specifications of the client. Work begins only when the contract is signed. The project scope can be defined accurately in consultation with the customer, and deployment happens in a controlled environment at client site, with known hardware and software...
When you work as an engineer regardless of whether it is startup or a big company (in consulting services or products) you are always given guidance on what you should build. Even the most autonomous programmers when working independently has someone tell him what to do. However when you become the founder of a startup the most stressful thing you immediately encounter is ‘What should be built?’...
Today there are proven automation tools in the market from HP, IBM as well as open source tools like Selenium, Webdriver but the success does not lies in just investing in to tools but putting right strategies, best practices in place. Qualitia is a one of its kind platform which intern leverages these tools as an execution engine while enabling users to adopt RIGHT strategies, best practices...
CIO Strategy Exchange (CIOSE) has selected 8 companies from India from the #MadeInIndia tag to showcase them on a global platform. Its director Ernest M. von Simson reviewed many applications that were submitted and chose 8 companies to showcase when he is here in Bangalore. The eight companies are Kreeo, Cloudpact, OrangeScape, i7 Networks, C2il, ArrayShield, Anoosmar, and FieldEZ. CIOSE...
I am a foodie. And a big Zomato fan, no pun intended anywhere. Here, I am going to talk about everything we foodies love about Zomato and all the things it could do better. For the uninitiated, Zomato is a restaurant discovery platform with 74,800 restaurants listed across 19 cities and 4 countries, and claims to have served 62.5 million foodies till date. More simply, it is about food and where...
Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and alternatives, product marketers are now turning to content marketing as a key strategy for their communication operations. The purpose of Content Marketing is to create a scenario...
[This post is written for Indian startups. If you are not one, you will not find much value in it. But don’t take my word for it. Read through the post to know for yourself.] I have been noticing an interesting trend in the Indian startup landscape over the last 12-15 months. Or something like that. Indians are building good solid products that they intend to take to the world, only to end...
“Vision without action is a dream. Action without vision is wasting time. Vision with action can change the world.” Joel Author Baker. Abhiraj Malhotra is “Technology Head & Evangelist” – SchoolPad at Chalkpad Technologies Pvt. Ltd. Abhiraj is a passionate software developer and an entrepreneur, whose vision is to infuse productivity into organizations towards a positive change. His...
