Startups – Page 25 – Product Nation

Indian companies have a poor conversion rate of ideas into innovation because of a lack of structured processes’

May 10, 2013

8 Min read

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Sridhar D. P. Founder & CEO and Dr. Shankar Venugopal, Chief Mentor, Thatva, say their company’s vision is to be a true enabler of innovation. Their strategy is to provide a software framework that could facilitate and enable innovation. Thatva came to be established when Sridhar was pursuing a program on innovation and IP at Indian Institute of Science, Bangalore, in September 2007. He...

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If you really have to enter the US market – some do’s and don’ts

By Sanjiv Sinha

In Marketing, Sales, Startups

May 9, 2013

5 Min read

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A few weeks back I had written a post on entering the US market. It was very gratifying to see the response from so many of you on that post. So following the lead of that article, here is another one. In this post I talk about some of the basic things Indian companies can do to improve their probability of success in the US. If these come across as simplistic, its because they are not hard to...

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Don't Build Something Unless Someone Is Willing To Pay For It & Asks For It Twice!

By Nikhil Kulkarni

In Design, Development, Playbook RoundTable, Product Management, Startups

May 8, 2013

8 Min read

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Notes from the Product Management Roundtable In Bangalore. Having attended the first ever iSPIRT Roundtable on Product Positioning in Bangalore and closely followed the second one held in Delhi, I was eagerly looking forward to the Round table in Bangalore on Product Management by Sridhar Ranganathan. Sridhar is a senior Product Management professional having spent considerable time in product...

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Why will Someone Pay to Buy Your Product?

By Shirish Deodhar

In Marketing, Sales, Startups

May 6, 2013

6 Min read

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In this blog post, we discuss ways and means to reach out to prospective clients, position the product, license and price it. However, the question that founders must ask and answer convincingly to themselves is the one posed above. When doing this, they must think like a buyer and question every assumption about the product’s value. There are actually three parts to the question: Who is that...

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Catching small fish can pay big.

By Ambarish Gupta

In Marketing, ProductNation, Startups

May 4, 2013

3 Min read

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For sure big fish can get you more meat but there also less number of those in that deep blue sea. Pound for pound, the fisherman still prefers to cast the net with small holes – getting easy food in copious amount. Unfortunately the fisherman logic is somewhat lost to a vast majority of the enterprise companies in the world. India is home of a vast and complex array of small business. If you...

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Q&A with Cloud-Based Telephony Company Exotel

By Avinash Raghava

In #MadeInIndia, Product Management, SMB Product, Startups

May 3, 2013

6 Min read

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Exotel Techcom “Cloud telephony product for SME’s which is like many others but we have a different approach in our problem solving.” says Shivakumar(Shivku) Ganesan, its Founder. Currently Exotel focuses on offering an easiest and fastest way to setup a phone number for your business, with smart applications tailored to business needs. He shares insights for other entrepreneurs about lessons...

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Transforming a nation with products

By Sharad Sharma

In iSPIRT, ProductNation, Startups

May 2, 2013

4 Min read

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India is at a crossroads today. Gloom has replaced what seemed to be an unending boom just a few years ago. After a decade of rapid growth led by the services sector, the Indian economy has hit a plateau. While services exports continue to grow and create a surplus in services trade, they only constitute 35% of the country’s total exports and are unlikely to compensate for the deep deficit in...

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Why Business Models Fail: Pipes Vs. Platforms

By Sangeet Paul Choudary

In Product Management, Startups

May 2, 2013

8 Min read

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Why do most social networks never take off? Why are marketplaces such difficult businesses? Why do startups with the best technology fail so often? There are two broad business models: pipes and platforms. You could be running your startup the wrong way if you’re building a platform, but using pipe strategies. More on that soon, but first a few definitions. PIPES Pipes have been around us for the...

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Building the Product Right

By Shirish Deodhar

In Product Management, Startups

May 1, 2013

3 Min read

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The foundation of a product company is in its IP. An idea is only as good as its implementation. Start-ups face twin pressures of building the right product and doing it in time. The broad contours of the product may be quite clear, but speciﬁc features change shape regularly. Things happen simultaneously. While the product is being built, it’s being pitched to prospects, advisors and investors...

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How Visual Website Optimizer got to 2,500+ paid customers through great content and rigorous A/B tests

By Sanket Nadhani

In #BootStrapping, #MadeInIndia, Product Management, SaaS Based, Startups

April 30, 2013

7 Min read

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Last month, I promised to bring you stories of how Indian startups took their products to the world and got the inside scoop on how WebEngage used educational content and live demos to get to 7,000 users in less than 15 months. While I have been slow in bringing more stories to you, this one should more than make up for it. In this post, I bring you the story of Visual Website Optimizer in...

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