When building a product it is very easy to make a list of features to build. One could brainstorm to create an initial list, copy features from a similar product or ask others (including potential users or customers ) via a feature wish list. However which feature to prioritize and what to build first? is one of the most burning question for startup founders and early employees. There will...
It’s not all about leads. The sales process in the B2B landscape has embraced a significant change. A purchase typically involves multiple decision makers, multiple teams and multiple stages. Creating awareness and interest about your products is just the first step of a long process. The bulk of your prospects, while having a fair idea of what their objectives are, are unaware of what your...
Manav Garg’s career exemplifies the statement “where there is big risk, there is big reward”. Throwing up a lucrative, six-figure plus salary and bonus as a commodities trader to start a software company that would build a commodities trading product required guts. Manav took it in his stride and today has built a world-class company that competes globally with its commodities trading software...
I had the opportunity to attend iSpirit Foundation’s #PNMeetup: Design great products through experiments – Product Leadership Workshop on 20th April 2013 at TLabs in Noida. Avi from iSPIRT put together a delightful, half-day session that brought together a smattering of product people from Delhi-NCR region. In addition to product managers, CEOs, and senior executives from a wide range of...
ProGen Business Solutions is a software products company with core focus in the Business Intelligence (BI) & Analytics space. The DNA of ProGen is built around R&D and Innovations, which drives the team to deliver State of the Art & High Quality BI Products that can add value to the customer organizations. Rahul Sharma, Founder & CEO of Progen talks about his joruney of building...
Marketplaces are difficult businesses to run. Like all multi-sided platform businesses, they suffer from the classic chicken and egg problem: the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. Hence, building a marketplace is a lot like building two separate companies...
These are exciting times for us in the Indian software products industry. The air is pregnant with cautious, yet very strong optimism that some truly great product companies will emerge out of India in the coming years. There is a significant shift in the mindset of Indian entrepreneurs, with a focus now on building great products and not just good enough products. A talent pool of highly...
There is a growing nervousness among foreign investors putting their money in India. The Global Entrepreneurship and Development Index 2012 revealed that India, Asia’s third-largest economy, ranked 74th out of 79 countries, making it an unviable country to start a business. There is a growing nervousness among foreign investors putting their money in India. Fewer than 150 start-ups are promoted...
Set up in 1999, Jamcracker develops and markets software, services and an ecosystem of cloud services that enable customers to become Cloud Services Brokerages (CSBs). K.B. Chandrasekhar, CEO & Chairman, was also co-founder and Chairman of e4e Inc., a business process outsourcing company. In the mid-1990s, Chandrashekar founded Exodus Communications, which he led to become the leading...
In the last 2-3 years there have been well designed products coming out of the NCR startup ecosystem. Mettl, Visual Website Optimizer, Paytm, and Oogwave, especially come to mind where Design Thinking has been an integral part of the product development process, and not an after thought by giving it just a cosmetic veneer. There is a noticeable increase in design sensibility while attending...
