MindTickle – ranked by Business Today as India’s coolest startups – is a gamified social learning platform founded by four enterprising men, who are were so passionate about games that they decided to make it their vocation. While the three were hard at work, we managed to draw Mohit out for a quick chat. So here is Mohit Garg, CoFounder MindTickle. ProductNation: Hi Mohit. Welcome to...
Manjunath Gowda (Manju), CEO if i7 Networks, shares his experiences of starting up a products based company, ground up from India. In this freewheeling chat, he discusses on various topics ranging from branding the products, managing investor relationships to seeking IP protection for products offered in a niche, evolving marketplace. Read on… What was the motivation for you to start i7, a...
Similar to the Chief Executive (CEO) of a company, a Product Manager should also question the process that goes into the creation of a product / service. Treating the organization like a living and breathing creature, a Product Manager should have in-depth understanding of the workings of its vital organs that are responsible for the following: Listening to external and internal business related...
Still believe email is small and dying a slow death in the world of IMs, tweets and Facebook messages? Just have a look at the massively viral ‘Every Second on the Internet’ and scroll till the end to get a visual realization of how big a part of our life email still is. Email is still the first choice for internal communication and chatter within a number of organizations owing to its ubiquitous...
Too many choices make your customers just stop with browsing. They don’t buy and move on! So if you have too many looky-loos and not enough purchasers, you may be giving them Choice Overload! Too many Free Trial users and not enough conversions? Choice Overload may be one of the problems in that case also. Whether you are an e-commerce business or designing a user interface, you may be...
ProductNation interviewed George Vettath, Founder and Managing Director of Kallos Solutions to learn about the journey of his company in the Enterprise software space for the past decade. In this interview, George explains how his background and experience helped in creating a superior product, and provides useful tips for entrepreneurs in this space to get more effective. Read the full story...
I recently delivered a workshop on building winning products. The audience identified that it was important the customers loved a product in order for it to be a winner. It also came up that consumers increasingly want to buy things that thrill and delight in addition to simply doing what they were designed to do. Today, things around us from Gillette razors to Apple devices exude desirability...
(Post 3 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) Previous posts in this series showcased two discount usability engineering methods – ‘Expert Usability Review‘ and ‘Heuristic Evaluation’. Both these methods...
Travel by no means is a small industry for Indians. The country is brought up on the lure of the annual pilgrimage to a new destination each summer when the schools close for vacations. Be it visiting family and friends in new towns or high end travel to other countries, we are willing to spend money for it. A survey commissioned on behalf of Trip Advisor goes on to say that Indians will spend...
The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free 60-day bootcamp where the participating startups will have an opportunity to create products, launch companies and walk away with their spoils and a lot of learning. This first edition of the TiE-IQ Bootcamp is restricted to B2B technology...
