Last week, I met Sharad Sharma, an angel investor & the prime mover behind the iSPIRT, a think tank for software product startups. For those who have been into software products, he is a familiar face. We’ve met many times before but this time around, we talked about the dangers of mass entrepreneurship, which I’ll keep for a later post. That’s because I stumbled upon a more pressing issue...
Next Gear into ProductNation Summit
The journey is unstoppable. India has started building software products that the world recognizes… a far cry from the days when it was known only for software programmers and not for software. Through its successful Playbook RoundTables and Community platform, iSPIRT’s ProductNation initiative has touched the lives of hundreds of product entrepreneurs across India. ProductNation thrives on the...
"We want to be the analytics app store to the world" – Mahesh Ramakrishnan, Founder, Nanobi Analytics
Mahesh Ramakrishnan, Founder and CEO of Nanobi Analytics shares his fascinating journey of how he, along-with five highly accomplished professionals are out to disrupt the analytics space by providing an analytics platform and applications for every business sector. Read on… What was the key driver to the inception of Nanobi Analytics? Nanobi came to existence after a rigorous and intense...
iSPIRT ProductNation Branding RoundTable: Why Product Branding is important for Startups?
As usual, the 16th iSPIRT RoundTable was a great learning experience. Many thanks to Avinash Raghava & iSPIRT for conceptualizing it, and to Helion Ventures for sponsoring the venue and the snacks. Dhruv Shenoy of Knowience Consulting, a well-known Marketing Guru, was the facilitator, along with Rajan from Intuit. Thanks, Dhruv and Rajan, for an educational and entertaining session. I used to...
Bootstrapping Products with Services
Because it’s often so difficult for entrepreneurs to obtain seed funding for their startups, bootstrapping is one of the best methods to self-fund their projects. If outside investment capital is for whatever reason undesirable or unobtainable, bootstrapping a product by offering a service is one of the best ways to go. This, by the way, remains a controversial point-of-view, and most industry...
Success Factor: Idea with Business Potential
Every engineer dreams of building his/her own product. Most ideas don’t progress any further, either because it was idle thinking, or on further reflection, they become less interesting. When a concept refuses to die, and you feel driven to explore it further, then some basic analysis must follow. What problem does it solve? Who benefits from the solution? Can you quantify its impact on the...
PromptCloud is a powerful cloud-computing DaaS (Data as a Service) engine involved in 'Big' data acquisition
PromptCloud is a powerful cloud-computing DaaS (Data as a Service) engine involved in ‘Big’ data acquisition. PromptCloud crawls data that’s spread all across the web and converts it into meaningful insights. It was founded by Prashant Kumar. Before starting PromptCloud in late 2009, Prashant was at Yahoo! with their data team working on Yahoo! Frontpage which was one of its hottest...
Part 2: Emotionalizing the software products .. Uh…what?
The first step: build customer empathy Microsoft built test tools in Visual Studio 2005 to address a virgin test market worth about USD 3 billion at the time. However, the product met with little success and did not create much excitement in the test community. A later in depth observational research of testers to see how they work—what’s their workflow, what tools did they use, what’s their...
Interviewstreet’s Role in Recruiting Software Developers
Launched in 2009, Interviewstreet’s recruiting tool helps companies hire software programmers. It was the first Indian company to be chosen for an incubation program at Y Combinator, a Silicon Valley seed fund. Co-founder Vivek Ravisankar discusses the company’s journey to a differentiating recruitment product. This article is brought to SandHill readers in partnership with ProductNation. ...
In praise of the Sales Playbook
There have been a lot of posts recently on the need to have a well-defined sales process: something I heartily endorse, by the way. The challenge often in smaller companies is that they are resource constrained and so putting thoughts down on how sales should be approached tends to rank way down on the priority list. This is a mistake. Call it what you want but a documented approach that talks...