Startups – Page 14 – Product Nation

22nd #PlaybookRT – Solving a customer’s problem in a way your competitor is not doing, is the most memorable thing for your customer or partner.

November 1, 2013

7 Min read

2

The Pune Round Table on Lean Sales (26 Oct 2013) could not have had product leaders with personalities as different as Kailash Katkar @QuickHeal and Pallav Nadhani @FusionCharts. In this difference lay the magic. The magic at this Round Table was in full force. Thank you Kailash for hosting us all. Round Tables are not about story telling. It’s about getting to know specific challenges of the...

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MyParichay – Find jobs by leveraging your network

By Mrityunjay Kumar

In #MadeInIndia, Product Management, SaaS Based, Social Media, Startups

October 31, 2013

7 Min read

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MyParichay is India’s Largest job search and career network on Facebook. The company consists of a dedicated group of successful entrepreneurs, HR professionals, and computer scientists that want to capture the spirit behind a Parichay (an introduction) from a known person to transform how people achieve their career potential and companies find the best quality talent. The company’s...

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What India needs is a bootcamp for existing Product folks

By Sandeep Todi

In #BootStrapping, Growth Hacking, Lean Startup, PNCamp, ProductNation

October 30, 2013

3 Min read

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PNSummit just pivoted. But only in name. And it was to reflect the true nature of what this first-ever bootcamp for product folks is all about. Many ProductNation friends asked why it was called a Summit because… hey, it is not a conference. Its more intense than a conference and much more meaningful for a product startup. This led to the pivot and thus was born #PNCamp – the bootcamp for...

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21st #PlaybookRT – 13 Sales Mantras for Product Selling in India – Part 1

By Chaitanya C

In Domestic, Eco-system, Playbook RoundTable, Sales, Startups

October 28, 2013

4 Min read

2

Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the participants were involved in very lively discussions with...

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20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups

By ProductNation Network

In Playbook RoundTable, Sales, Startups

October 24, 2013

6 Min read

2

An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from Greytip gave engaging presentations on their journey and the ~20 participants responded enthusiastically with several interruptions (read questions :)). [Note: A similar discussion in Bengaluru was covered...

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Know your audience.

By Ashutosh Garg

In Marketing, Startups

October 23, 2013

4 Min read

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We, Indian entrepreneurs, can think big, can write code, can build a sustainable business, can raise money and we might as well make a successful exit but we still face challenges in making a 2 minutes presentation that would that would at least make the listeners curious about our startup. I happen to attend an event recently wherein around 8 established and mostly funded startups presented to a...

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100 minds – 8 mins with each.

By Sameer Agarwal

In Customers, Enterprise, Go2Market, Launch, Marketing, Startups, Strategy

October 22, 2013

4 Min read

1

In simple maths, every one of the 100 who saw the videos, was kept engaged for at least 8 minutes. Assuming they didn’t see all of the videos – a sales guy was around to continue conversations. Humans have recently surpassed the attention span of a goldfish. And you thought keeping a goldfish engaged was easy…. Knowcross sells a service automation and management software to Hotels. It’s...

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19th #PlaybookRT – Insights on the Indian Product Ecosystem

By Akash Jain

In Playbook RoundTable, Product Management, Product Manager, Startups

October 21, 2013

8 Min read

1

This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team in TCS that used to call itself the Ship of TCS. The focus of this Round Table was to evaluate if product developers have enough insight about the Indian Consumer to make a product company. Most technology companies have an exposure to the...

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Building products to last – Can it increase your valuation?

By ProductNation Network

In Marketing, Sales, Startups

October 17, 2013

6 Min read

B

The inspiration for this article came up from the animated discussion that’s going on at the Product Nation discussion Forum on ‘Customized Product’ – A true Oxymoron. We all know that customization is bad, and well architected extensions are the way to go. However, I decided to pursue on what ‘well architected’ really means, and what it means for the product business. The answer that came up is...

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Go to market strategy for start-ups

By Nikhil Arora

In Go2Market, Startups

October 16, 2013

3 Min read

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For small businesses to succeed in today’s fiercely competitive market is no easy job. While you might think that once you ideate and put a business plan in place, your long cherished dream is soon going to be realized, hold on to the thought! Have you given enough thought to your go to market strategy? If not, then right now is the time and the following tips will help you do it the right way: ...

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