Inside Sales was presented as one of the strategic levers for SAAS companies selling to the US market at a recent Google Accel event. no wonder when iSPIRT arranged for a round table on this topic there was a buzzing interest. If you are not familiar with the round tables of iSPIRT check them out here. (Highly recommended) Suresh of kissflow.com who has been successful in cracking the US market...
In Q1 2016, we saw our hard work payoff. We achieved some notable milestones. We became cash flow positive and our annual revenue rate (ARR) grew by 3 times in 3 months. We expanded our customer base to 68 countries (with over 90% of the revenues from outside our home base), and doubled our team to 50. Our Average Revenue per account (ARPA per year) has doubled to $10,000. Above all, we pushed...
The story of how Freshdesk grew 500% in revenue in 12 months, and how Girish Mathrubootham and team went about telling us how they did it at SaaSx 2016. “How many of you recognize this man on screen?” Girish Mathrubootham, CEO of Freshdesk, asked the room. He was gesturing to a picture of a man with thinning dark brown hair, a wide forehead, and a familiar crooked smile. A lot of hands went up...
I travel to India once every quarter to catch up with our India team based out of Coimbatore. I was planning to attend SaaSx for a while now and this time, it was perfect timing the event is scheduled on 2nd April, right in the mid weekend of my India trip. This is an invitation-only event, I’m thankful for the organiser to get me involved. With 200 attendees where the majority of them are...
Most of us have read the famous story about Jeff Bezos’s cross country trip from New York to Seattle. Bezos founded Amazon.com in 1994, writing up the Amazon business plan on the way. Jeff’s important advise for startup company or any company is to write up the business plan. Now if Jeff Bezos has done it, and become one of the most successful entrepreneur in the internet era, why not just do...
After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US. We had sold software services in US earlier, but selling software product to US from India is new to us. So we were looking for some help! They say- we start seeing things, when we start looking for them. I noticed an email from Avinash Raghava...
This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention during the recent SaaStr Annual event. Background The objective is to create the largest Enterprise Software company from India. This can be accomplished if top entrepreneurs can learn each other and then pass the learning to others. When doing your job right involves going unnoticed, how do...
iSPIRT Roundtable Delhi – 12th December2015 Centuries ago Columbus took an adventurous sea journey to discover India in search of gold and in the process stumbled upon America. It is ironical that after ages we Indian product entrepreneurs are re-embarking upon the journey to rediscover America in search of gold, just that we no longer trust the sea and prefer to go via the cloud. So on...
Over the past few years, there has been a lot of investment activity in the B2B Technology product space. One can broadly classify B2B Tech into two categories based on the size of the end clients, and the delivery model (on-premise or Cloud). End Customer Mid-Large Enterprises SMEs Typical Delivery Model On Premise SaaS Most of the recent investment activity in the B2B Tech...
When we started selling our Cloud telephony platform, we had very little idea of what metrics to concentrate on. So we just built the product and winged it 🙂 Now after 4 years, we have a pretty good command of what metrics to concentrate on. What works, what doesn’t. Which channels are better and which sales techniques work. We learnt this the hard way and by reading blogs by David Skok...
