Many of us in the software industry, for more than 2 decades have not only been the direct beneficiaries of the opening up of the Indian economy in 1991, but we also pride ourselves for creating an industry that today supports the livelihood of millions of software engineers, bpo executives and call-center operators. But have we done enough, could we have done better? India is today struggling...
In the corporate world there are no certainties. There is never a “sure thing”, even the best businesses fail due to circumstances beyond their control. However, there is one thing that you can control: your brand. Let us face it. Whether we like it or not, we are constantly selling. Whether it is our agenda as a design guru, a resume, a position, even a restaurant we want to go to, we are always...
The Indian IT industry is over $100bn, but still struggles in creating global IT products. While there has been the occasional Tally, Ramco, or Finacle, there is not much else. One critical reason I attribute this to is that Indian IT companies do not really understand how Product Management can create long term customer value and business sustainability. While one can argue that there have...
Zarir M. Karbhari is the Chief Architect of CopyNotify! & Founder of CygNET Systems Pvt. Ltd shares his journey of diversifying a outsourced programming services company into a software product company. The company was founded in 1995 with a focus of offering hi-tech outsourced programming services for companies based all over the world. The company maintained this hi-tech niche by ensuring...
Users of enterprise software marvel at the ease of use of facebook, twitter and gmail on their mobiles, tablet computers and desktops! Then they wonder why their enterprise software should not be as easy to use or at least be available from their own devices. The CEO wonders why she cannot see the company graphs and charts in vibrant colors on her iPad at home on her sofa, while watching TV! This...
As part of the iSPIRT ProductNation initiative, we work together helping product startups to connect to the enterprises to find, build and utilize the synergies and in the process helping the product startups as well as the enterprises have a inclusive growth. As part of this initiative we are very proud to bring in such a TechShowcase organized by Zensar Technologies from Pune. When we...
The journey is unstoppable. India has started building software products that the world recognizes… a far cry from the days when it was known only for software programmers and not for software. Through its successful Playbook RoundTables and Community platform, iSPIRT’s ProductNation initiative has touched the lives of hundreds of product entrepreneurs across India. ProductNation thrives on the...
About four months ago, most of the core volunteers that had built NASSCOM Product Conclave into a successful event gracefully handed over the keys for NPC’13 to a new team. Thereafter, in an effort to address the remaining gaps in the product ecosystem, multiple initiatives were born. Playbook Round Tables was one of them which has been immensely successful right from the word go. They have...
For the last fifteen years and more, there has rarely been a meeting of visionaries and practitioners in the IT industry where somebody does not offer the view that the days of IT services are nearing an end and the product movement will create new heroes for the industry and country. In each of those fifteen years, the gap between the revenues of the services firms and product pioneers has only...
Manjunath Gowda (Manju), CEO if i7 Networks, shares his experiences of starting up a products based company, ground up from India. In this freewheeling chat, he discusses on various topics ranging from branding the products, managing investor relationships to seeking IP protection for products offered in a niche, evolving marketplace. Read on… What was the motivation for you to start i7, a...
