Since the time Philip Kotler wrote his valuable tome on Marketing, technology has evolved so much that new pricing models like Freemium pricing are possible for both Consumer-oriented and Enterprise-oriented product startups. In addition, Free Trial pricing models and conversion to paid ones are common in both. In a price-conscious society like India, pricing can mean all the difference between a...
The event was kicked off by Arvind Jha starting out with a round of introductions. It was quickly realised that the community was well represented and people coming from Noida, Gurgaon and Delhi was heart warming to see. Arvind then went on to describe how diversity is important when you are running a business. Different regions, different customers and hence different pricing make it a much...
Get this right and you have taken the first step towards success in your software product venture, whether on the web or on-premise. As a corollary, if this is not clear, then no matter how sophisticated your product is, it will always be a struggle. As many entrepreneurs are aware, the success of a product depends on the product itself, the pricing, the promotion and the physical distribution as...
Pricing is a mix of art science. Most product startups have a hard time figuring out their revenue model (freemium or, paid only) and what they should charge. If you chose freemium, you have to be careful that cost of incremental customer is low and it will be great, if this customer also helps spread the word about you. On the other hand, if you choose paid, you run the risk of having minimal...
What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco. What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We see it over and over again. Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view...
