CategoryProduct Management

How I built a 1100+ users SaaS business as a Single Founder with Zero Marketing Budget

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We formally launched inBoundio last week, I kept it in beta for eight months and kept working on it. It was slow going since I was the only one working on it — sometimes there was no progress for days. There were times when I got stuck and had to wait for people to reply on stackoverflow and answer my questions so I could finish the coding. Lot of things went wrong or didn’t work out. But some...

Is your product vitamin, pain killer or vaccine?

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2014 has been a year of great momentum for software products in India and its going north in 2015. As the momentum picks up, thought of sharing some thoughts on a thumb rule that we can apply for products that we plan to build Picking the medical analogy, the one way of classifying where your product fits in would be when you answer if your product is a vitamin, pain killer or vaccine – and how...

UxNow ~ Nickel o Wonder : The Design Conference

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 “It was a rainy day. Everyone in the family was relaxing and I, in my cuddling days, was sketching scenery with mountains, birds and rivers. I filled my clipart with all the colors I wished for and stroked in every direction with the freedom unrestricted.  Upon finishing my drawing, I jumped and jacked straight to my granny and she, with all the worldly affection, patted my shoulder and gifted...

Some People Hate Self-Checkout

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There’s a myth out there that helpdesk companies like to perpetuate about customer service automation — that it will save you time, that all your competitors are doing it, and you need to have it too so you can go work on more important things. Except this it isn’t true. As our friends at Buffer like to say about social media automation, “It’s not a rotisserie oven. Please don’t set it and forget...

6 Steps to prevent your Product from becoming multiple Applications! All in Cartoons!

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Somewhere along my long software engineering career, I sat one more time rolling my eyes and clucking mentally that one more product is about to become a series of applications! We are about to create multiple code line monsters that will be demanding and expensive to maintain! Yet, this is what happens in reality in most “Product Companies” that start out with the greatest of...

Product Management Roundtable For Startups by iSPIRT In Pune. #PlaybookRT

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After all the missed opportunities of being at a PlaybookRT by iSPIRT, I finally made it to Pune last weekend for the roundtable on Product Management. Amit Somani and Rahul Kulkarni conducted the session. While I can’t do justice to all that was discussed at the session, I am translating my notes from the Roundtable into this blog post. After sharing some of our product dev insights in my last...

Why social networks that pay you may be a bad idea

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One of the most common questions I get asked, while talking about platforms, relates to the issue of labor on platforms. Facebook and Twitter, among others, get a lot of value from their users and make billions of dollars, but the users don’t see much kickback. The economics of free-labor platforms Social networks like Facebook and Twitter leverage free labor from a global talent pool to...

Exploring Mobile Moments and Building a Consumer Strategy for your App

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It’s all about delivering the right message to the right audience at the right time. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it is important to understand that the journey to business success...

Competition – Research and Share

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As we build (software) products, the competition is something that we need to stay ahead of, but how?   Especially building products for different markets, you always have others building similar products for probably same or different markets. There are already established products that you have to compete with, there are other products that are getting built as you build your product...

Innovate on the Product, Not on the Business Model

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Entrepreneurs from Bangalore had no problem driving into Chennai amid a tense political situation in Tamil Nadu. There was an air of expectation and enthusiasm on the part of more than 15 entrepreneurs who had come in from Bangalore and Mumbai, apart from Chennai itself, to listen to Girish Mathrubootham, Freshdesk CEO and founder, for the Playbook Roundtable on Scaling a SaaS business. Colourful...