This Thursday evening will witness the largest gathering of SaaS founders in India. In the event conceived by iSPIRT called SaaSx Chennai, more than 100 people, largely SaaS founders, apart from a few handful of product industry influencers, will brainstorm on various aspects of a SaaS business, especially taking the SaaS organization from a $10 million revenue to a $100 million revenue. Girish...
We started Navrita with a vision of making customer life-cycle management an easily accessible and adaptable process to every SME (Small & Medium Enterprises). To realize this vision, we started building Kreato CRM – a moderately priced, end-to-end Customer Relationship Management solution characterized by leading-edge technology, comprehensive functionality and a highly flexible architecture...
Are you building a marketplace, social network or a platform? Do you ever describe what you’re doing as the Uber for X, Airbnb for Y or the Twitter for Z?1 Do you want to understand why certain startups scale and others fail?1 Over the last few years, I’ve been obsessed with platform business models and their ability to scale. Unlike traditional enterprises, platforms do not scale by scaling...
Successful products are not an accident, even if they may look like it from the outside. Successful products are the end result of a series of challenges tackled well. While each business is unique, many of these product challenges are not. As Indian startups are working towards building market-winning products, wouldn’t it be great if we could learn from some of Silicon Valley’s best and avoid...
If you have any doubt that design of everyday things is the most important cultural movement of our time, then you need to look up the most valuable company in the world today, which is ofcourse, Apple. We want our tools to work flawlessly and naturally. Open source projects are catching up too.Elementary OS promises to finally make the Linux Desktop accessible for everyone. Many open source web...
I am a great fan of analogies and for software products that we make, I always try to get an analogy as we grow through the journey. In a recent post I had shared the medical analogy of classifying how software products can be classified as vitamin, pain killer or vaccines. One of the favorites for we Indians is cinemas, whether hindi or tamil or telugu, and here is another analogy I would like...
Perhaps you are an Engineer considering a lateral move into Product Marketing and watching out for opportunities within your company. Perhaps you’ve gone through an MBA and are anxiously awaiting interviews on campus. Whatever the situation, your first interview for a Product Marketing role can be an intense experience, especially if your past interviews have been all about technology. While each...
An extremely polarizing topic, the question, ‘Do You Need An MBA To Be A Product Manager?’ is an often asked one on popular forums; the answers range from “No, an MBA won’t help you in any way, and you are better off not spending the money” to “Yes, it’s a must if you want to get hired by large corporations.” Like most big decisions that individuals need to take as part of their career growth...
Being context aware is about knowing location, identity, activity and time. Many context-aware technologies give a huge importance to location, but location is just one aspect of context, not the context. Location awareness can improve user experience, but knowing a user’s preferences and specific environment makes it all the more personal and all the more powerful. Mobile apps and devices...
Processes in start-ups are like the proverbial Men or Women – “You can’t Live with them! You can’t live without them!”. Striking the right balance between having processes and not having them is an Art, not a Science. Getting them right in a start-up means all the difference between a surviving and thriving one, and one that chokes on itself either through chaos or...
