Inbound Digital Marketing – A must for Generating Leads! Organizations rely significantly on inbound digital marketing for their business. One of the most popular marketing channel used is Pay-Per-Click Campaigns, wherein inbound leads are captured as soon as a visitor clicks on sponsored landing pages/Google Adwords links and fills the details to access specific resources/offers. Direct...
Having a completed a half century of RoundTables, the iSPIRT team was back with the 51st RoundTable on what’s currently the hot topic of discussion and debate in the startup community – mobile! A lot of startups are also trying to figure out their mobile strategy and this was evidenced in the great interest shown by startups in participating in this RoundTable. And why not? It’s not too...
It was a rainy Monsoon Delhi day with heavy downpour, traffic jams and water logging but these couldn’t keep a bunch of entrepreneurs from making it in time to the Product Nation Roundtable focused on Product Management and Growth Hacking. Led by Round Table veteran who has done it all and scaled Slideshare to great heights, Amit Ranjan, the excite bunch got together in the lovely office of...
There has been a rise in technology entrepreneurship as a movement since last 10 years in India before which new technology businesses were essentially due to business expansion by corporate and business communities in India. Now, we are witnessing the rise entrepreneurial community at grass root level comprising of technocrats driven by innovation and passion to make a strong impact on socio...
I am a great fan of analogy, and one of the things I have been pondering for past year or so is comparing our software industry with that of medical and film industry. In this post, I plan to share some thoughts on how our software industry can consider the evolution of medical and film industry, and probably evolve in that direction. In Medical industry, the ecosystem contains Doctors...
I moved into a product role recently but for the majority of my startup life, I was in marketing. One of the things I always had lacking in my toolbox was a simple expense tracker. I looked around a lot but the best option was what I was already using and wanted to move on from — Google Sheets. What’s wrong with a spreadsheet? Google Sheets is a great way to record marketing spends compared to...
Competing on price is never a great strategy! Cheap Kills, Value Wins! As long you as you have a clearly differentiated offering, you should calculate the value your solution provides your users, and base your pricing on that! And stick to it! Competing on price creates a spiral of death for all competitors, no matter what the industry, no matter what the offerings are! Some eons ago, in one of...
Building products that help customers achieve the outcomes that they desire over the long term is hard. Jeff Bezos has a great quote on basing your strategy on things that do not change. This quote captures the essence of strategy and long term planning. Here are few elements that product teams should consider while building products: What to build? is determined by three critical...
The missing bridge between strategy and execution Building an IT product business can be quite challenging if you don’t have certain foundational elements well understood and institutionalized. This applies to not just startups but large organizations too. The goals in any sized company are similar. For example, getting a new idea out to market, entering new markets, trying to achieve scale...
I’ve usually been averse to buying premium branded apparel. For the simple reason that I could always find equally good clothing which isn’t necessarily a Lacoste or a Tommy, and which is as elegant and durable as that venerable brand. Garments is a very competitive industry. You are spoilt for choice and there are more brands to choose from for every category than the number of hours in a day...
