CategoryProduct Management

Leading the fintech revolution | The humane approach

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Let’s start first with the elucidation of a buzzword that is floating around a lot –‘fintech’. In very simple terms, it refers to new technology that aims to change the existing models (and/or processes) of the financial industry. Considering that financial industry by itself is huge and everybody is a part of it directly or indirectly, it is quite logical that the tech...

Satisfied customers – isn’t that we all want?

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The other day on my regular Hyderabad- Bangalore flight I was reading this book titled Raving Fans by Ken Blanchard and Sheldon Bowles. The concepts in the book brought back memories of my experiences in building hardware and software products in a 30 year career. I also often deliver skills and tools for building “aha” products through my corporate workshops. There is a lot written about design...

Kamal Rajini Analogy : Entrepreneur vs Intrapreneurs

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  There is heavy pressure in our industry for everyone to get on the train of entrepreneurship or startup, startup mode is on, Govt is supporting this, communities are on it, and now even banks are starting fund startup. This is all great news. But should everyone having a entrepreneurial spirit, become an Entrepreneur? Not necessarily. Many prefer to be, but different circumstances in...

Top 10 Mistakes Startups Can Avoid

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Being a consultant and a coach for companies both large and small gives me the opportunity to learn of challenges first hand at several places, situations and from talking to colleagues. I also have been dedicating a part of my time in mentoring startups in India. I have participated in several mentoring sessions organized by Google Launchpad, TiE Boot Camp, TLabs here in Bangalore over the past...

Design thinking Playbook Roundtable by Deepa Bachu

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The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...

Design Thinking: When creativity and process come together

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Design Thinking as a mindset and process that is starting to get its’ due attention in the US. In India however, it is lesser known and in most cases, an after thought. What is Design Thinking, you ask? It is a creative process of building products that people simply love to use! Products that not just meet but beat customers’ expectations and bring in the element of unexpected delight! There are...

Does Mobile Only strategy point to lack of Design Thinking?

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The runaway success of Indian e-commerce show is driven by the single biggest attraction of hefty discounts available almost on all products! More than any other value proposition of e-commerce such as more choices, convenience, 24×7 availability, payment options and faster deliveries, the Indian customer was lured to e-commerce by the sheer scope for discounts she would not get elsewhere...

Product Market Fit – Pre Event playbook by @Avlesh @WebEngage & Arvind Kumar, @attunetech

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The morning of the SaaSx2 event saw a great pre-event playbook at the Attune Tech’s Office. Avlesh from WebEngage, Arvind from Attune Tech. and Suresh from KiSSFLOW came together to host the session and anchor the round table. With a casual round of introductions, Suresh kickstarted the entire roundtable discussion with a question: Who is your ideal user? Identifying the ideal user for your...

What the Uber-Lyft war teaches us about success and failure in the on-demand economy

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This article is based on the book Platform Scale, written by Sangeet Paul Choudary. Platform Scale is available for free download for a limited period between October 5th and October 9th. To access additional bonus content, check the book website here. The on-demand economy is bringing together technology and freelance workers, to deliver us services in exciting new ways. We are increasingly...

UX and Design in India

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I recently heard of the demise of renowned MP Ranjan. Though I’ve never met him, my friends and colleagues who are in design, speak highly of him. It’s amazing how much design as a field of study and profession has progressed. And I’ve been fortunate to have worked with a lot of smart and talented designers over the past few years. This was not the situation when I started in the tech industry...