CategoryProduct Management

Five Paradoxes of building a successful product business

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Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are able to demonstrate sustainable success. While there could be many factors why this is such a hard thing to do, it boils down...

Is your company dependent on Innovation? Grow the right Culture First! The rest will take care of itself!

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There is a reason, Mark Zuckerberg sits right next to the Summer Intern from University of Waterloo (True Story – Daughter of an Indian friend of mine!). No separate office, no glass windows to look out of! Sergei Brin and Larry Page are worried sick of “Not Enough Innovation” out of Google! They all focus on building the right culture for their people so that they can out...

Do we really need a Product Manager?

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Instead of a consultant’s usual response to things “it depends”, I will choose to give an enthusiastic affirmative – Absolutely YES! But before I give you my reasons for it, let me first give a context for this term Product Manager (PM). For any product business that is trying to turn an idea into a successful enterprise the management team channels their energy essentially into two macro...

Want mass media coverage? Dumb down your story.

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As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India is a part of your target market. Now, if you are in a sexy consumer...

CEO Attributes for Leading a Company from Launch to Success

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Editor’s Note: InnovizeTech Software and its product, Sapience, is an early leader in India’s emerging software products story. Earlier in his career, InnovizeTech’s CEO and co-founder Shirish Deodhar founded two IT services companies, which had successful exits to Symantec Corp. and Symphony Services. Deodhar is also the author of the book, “From Entrepreneurs to Leaders.” In this article...

Get Your Story Straight

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What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco.  What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We see it over and over again. Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view...