Product Management

June 20, 2013

6 Min read

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In the continuing series of Round Tables product veterans Samir Palnitkar, ShopSocially and Jatin Parekh, AirTight Networks took the participants through a journey of discovery about why they want to go global and taking a critical look at the challenges they must overcome. It takes a guy like Samir to lay the foundation for such a Round Table, having stoked the discussion with his experience and...

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SaaS Pricing – the role of customer value proposition

By Arun Saxena

In Pricing, Sales, Startups

June 14, 2013

6 Min read

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The trend of pure-play SaaS providers and on-premise software ISVs diversifying into SaaS is on the rise. SaaS revenue for global top 10 ISVs forms 40% of all software revenues. According to Gartner, the SaaS revenues will grow annually at 17.5% to form 24% of all software revenues in 2016. This would amount to USD 22.5 billion up from USD 14.5 billion in 2012. While SaaS makes a perfect business...

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Fifth iSPIRT Playbook Roundtable: Product Manager, the Skill in Demand

By Venkatesh Krishnamoorthy

In Playbook RoundTable, Product Management, Startups

June 12, 2013

8 Min read

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It is a cliché to say product management is both art and science. The product manager’s function encompasses a range of tasks, only limited by the company’s vision. Deep Nishar, Senior VP, Products and User Experience, at LinkedIn, told the audience at Nasscom Product Conclave 2012 that, “product managers should have brain of an engineer, heart of a designer and speech of a diplomat.” The product...

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Aurus Network CourseHub: Delivering on the promise of classroom-in-the-cloud

By Mrityunjay Kumar

In #MadeInIndia, Platforms, ProductNation, Review, Startups

June 11, 2013

10 Min read

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Aurus Network was founded in 2010 with the vision to make quality education accessible to masses at affordable prices. It is revolutionizing the way distance/online education is delivered. Aurus offers CourseHub, its flagship product, which is a cloud-based solution for educational institutions (higher education, test prep and training,schools, etc.) to capture, store and deliver (live or on...

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Product Manager, or Product Experience Manager?

By Mrityunjay Kumar

In Product Management, Startups, Usability

June 10, 2013

4 Min read

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In my last post Experiencing the product, or productizing the experience?, I talked about my experience with SiteZ and how their overall experience left much to be desired even though the core product was good enough. In this post, I will try to analyze things that went wrong which shouldn’t have. Here are 5 things that went wrong for SiteZ if I look from a customer’s perspective: They misled the...

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#DesignThinking: Desirable. Feasible. Viable

By ProductNation Network

In #PNMeetup, Design, Usability

June 7, 2013

3 Min read

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We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is the gap between thinking and doing or making it happen. In this time of volatility and complexity, the role of design to drive meaningful innovation and change is growing and while there are multitude of factors that...

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Pixel Jobs – Product review of a job portal by designers for designers

By Nishant Jain

In #BootStrapping, #MadeInIndia, Interviews, Product Management, ProductNation, Review, SaaS Based, Startups

June 6, 2013

4 Min read

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Pixel Jobs, designed by the talented folks at Sparklin, is a refreshing look at the boring world of job portals. The problem to solve was simply, “How to get a job post seen by the best creative talent?” An old fashion job-board served as a physical metaphor to yield a clean, simple and inviting job portal cheekily named – Pixel Jobs. It has nifty filters to make searching easy...

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Which feature to prioritize first ? – Wrong Question

By Thiyagarajan M

In Lean Startup, Product Management

May 30, 2013

2 Min read

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When building a product it is very easy to make a list of features to build. One could brainstorm to create an initial list, copy features from a similar product or ask others (including potential users or customers ) via a feature wish list. However which feature to prioritize and what to build first? is one of the most burning question for startup founders and early employees. There will...

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A product's success goes beyond its features

By Arun Katiyar

In #MadeInIndia, Collaboration, Review

May 29, 2013

3 Min read

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It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need to balance the two with Augmented Reality. That is the case with events. As events – trade fairs, conferences, seminars, exhibitions – become bigger and span multiple dates, multiple venues, have multiple tracks and hundreds of exhibitors and thousands of...

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5 tips to making a killer product video

By Sameer Agarwal

In Launch, Marketing, Product Management

May 28, 2013

4 Min read

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Your product has something worthy – its just that no one reads now. So how do you make your audience appreciate the worthiness of your product. They’re hearing you – but are they listening to you? Videos use 2 out of our 5 senses and if designed right – a video can help you can slip the pill. A pill that will start a conversation. And a conversation is the start to...

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