This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team in TCS that used to call itself the Ship of TCS. The focus of this Round Table was to evaluate if product developers have enough insight about the Indian Consumer to make a product company. Most technology companies have an exposure to the...
(This passage is a summary of the conversation with Bharath Mohan. The audio transcript can be found here.) Adopters of any new innovation or idea can be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on a mathematical Bell curve put forth by Everett Rogers in his book titled “Diffusions of Innovations”. The book...
It has never come as a surprise that the best startup solutions and most passionate entrepreneurs are the one who end up solving their own pain points. For Sagar Kogekar founder of Billbooks the journey began with the advent of his startup Webwingz which he started at the age of 18 years, engaged in client servicing. He would be able to provide and do the client work but the part about billing...
A brief look at the state of the Indian startup ecosystem from the lens of design and how well it is understood or misunderstood. How the next generation of the technology startups are battling the design challenge in a globally connected ecosystem for the right consumer audience. According to Dave McClure the founding team of a startup should include the holy trinity of a hacker, hustler and a...
Reduce Data is a programmatic advertising platform. Reduce Data helps advertisers buy media efficiently using programmatic means – machine learning, real-time data driven optimization and real-time bidding. Asif Ali is the founder of Reduce Data.Asif has over 15 years of technology experience. He previously ran ZestADZ, a mobile ad network (acquired by Komli in 2011). ZestADZ was a global...
The Indian IT industry is over $100bn, but still struggles in creating global IT products. While there has been the occasional Tally, Ramco, or Finacle, there is not much else. One critical reason I attribute this to is that Indian IT companies do not really understand how Product Management can create long term customer value and business sustainability. While one can argue that there have...
Zarir M. Karbhari is the Chief Architect of CopyNotify! & Founder of CygNET Systems Pvt. Ltd shares his journey of diversifying a outsourced programming services company into a software product company. The company was founded in 1995 with a focus of offering hi-tech outsourced programming services for companies based all over the world. The company maintained this hi-tech niche by ensuring...
Anup Tapadia, CEO, TouchMagix, has revolutionized interactive systems with his innovation. Driven by an aspiration to innovate and deliver great experiences in gesture based interactive display systems, his products have reached numerous brands and consumers since the company’s inception a few years back. His work has earned him recognition from the likes of Bill Gates, Dr. Abdul Kalam, Dr...
Every Byte Counts Earlier I worked as a field engineer in Schlumberger, providing Drilling Services. Drilling is a very high tech, and arduous task; whether it’s on land, on a river, on deep waters. My job on any rig was to determine the direction of the oil well and properties of the rocks we burst through – its density, its resistivity, its shear strength, its porosity. We did this via...
The journey is unstoppable. India has started building software products that the world recognizes… a far cry from the days when it was known only for software programmers and not for software. Through its successful Playbook RoundTables and Community platform, iSPIRT’s ProductNation initiative has touched the lives of hundreds of product entrepreneurs across India. ProductNation thrives on the...
