Most conversations with entrepreneurs and product managers who want drive engagement and bring viral features to their products are answered as ‘We will gamify our product through features’. This post is about clearing some nuisance around the topic of gamification in products. Gamification has nothing to do with building features. In fact, even Product Management has nothing to do with building...
Hiring is Growth Hacking applied to organizations. What does that mean? It is expensive to pay a staffing consulting $10k – $20k per hire, so creative, guerrilla tactics have to be adopted. Using your network to reach out to your audience, relying on word of mouth, the referral program that extends beyond employees, Quora/Twitter/LinkedIn for lead generation, fancy videos and blog posts with...
You become what you measure. From my experience working with clients across enterprises and startups, the most common reason for failure and inefficiency is the focus on convenient, but inappropriate, metrics. Your technology doesn’t determine the business you build. Neither does your organizational capability. The metric you optimize for is the single biggest factor that determines which...
Building a product startup is exciting. Most startups look to raise capital early and investors look no other measure but traction to take their bets. This need for traction puts immense pressure on the founding team to grow their startup. That leads to implementing multiple tips and tricks to improve the key product metrics – most importantly to show traction to investors. Founders get into the...
Startups need Traction. A startup which doesn’t get discovered doesn’t go anywhere. This is all the more critical for platform businesses which rely on their users to create value and network effects. In the specific case of platform businesses, Traction dictates the value that is created. A social network without enough users or a marketplace without enough activity isn’t going anywhere...
Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges that a marketplace presents after it has successfully gained adoption and is successfully matching buyers with sellers. After all, marketplaces for products, like...
Last evening was a really exciting one for Team #PNCamp. We’ve been cracking some goals we set for ourselves while building this bootcamp from scratch, and lofty as they were, the team has been reaching milestone after milestone. The incentive of putting together an event to help the ecosystem we are part of, has pushed us all towards something special, and we hope you’ll see that passion come...
It’s a conference….it’s a summit….it’s a camp! Being a startup ourselves, we constantly listen to our customers (who are startups as well!) and try and come up with initiatives that solve their problems and address their pain points. In that regard, the genesis and the program design of the ProductNation Camp has come from what we’ve been hearing from you – the Indian product startup...
Exactly a month away from the inaugural #PNCamp and as schedules and attendees are being finalized, we are getting a lot of questions about what exactly is going to happen on D-Days, especially since we have told everyone we are not going to have one-to-many speaking sessions and workshops that have been the norm. I spoke to Pallav Nadhani(FusionCharts) today, who is planning and designing the...
PNSummit just pivoted. But only in name. And it was to reflect the true nature of what this first-ever bootcamp for product folks is all about. Many ProductNation friends asked why it was called a Summit because… hey, it is not a conference. Its more intense than a conference and much more meaningful for a product startup. This led to the pivot and thus was born #PNCamp – the bootcamp for...
