Wishing you all a very happy 2017, may you get the guts and courage to make the change this year. Mahendra Singh Dhoni, one of the most successful cricketers is certainly an inspiration for all of us – cricket fans and Indians. While he is a famous and winning captain, probably being a wicket keeper has helped him to shape up his instincts, strategy and execution. Being...
Technology teams can be the biggest asset or worst bottleneck for a growing company based on the strategy taken by them. In name of future proofing engineering, the technology teams become a hurdle to company’s goals. You can see the ‘hidden frustration” in Bezos words below .. Engineers should be fast acting cowboys instead of calm clear-headed computer scientists — Jeff Bezos, Founder &...
We had earlier written about the fundamentals that helped us in growing over past one year but recently we looked back to dig further and list down few specifics that we believe helped our growth. These come from our own experience as a consumer company and might not be applicable to every startup but we hope that something applicable and actionable is derived from the points below. What we did:...
Too much has been already written about ‘Growth Hacking’. Having been into product space for quite some time, I believe growth hacking is probably the most confused jargon being used in the business world (mainly product businesses). Hence, thought of writing down my perspective on growth hacking by clearing out few notions around it – For growth hacking, one should know coding? I will say...
India has come a long way since its Independence on 15th August, 1947. One industry that has really shined for India is IT/ITES and that really have put India in a global map. The major contribution has come in the form of Software services with names such as Infosys, TCS, Wipro & HCL being the torch bearers. However, be it due to lack of media attention or for the lack of sheer scale, India...
You have crossed the initial milestone of proving your product has seen some initial success, covered the MVP and now its time for growth…what is one key ingredient for growth ? You are the rockstar founder or product manager…you have the urge to be omnipresent in every customer discussion or support call…you do a good job on this…but it’s a major deterrent for growth as you become the...
In Q1 2016, we saw our hard work payoff. We achieved some notable milestones. We became cash flow positive and our annual revenue rate (ARR) grew by 3 times in 3 months. We expanded our customer base to 68 countries (with over 90% of the revenues from outside our home base), and doubled our team to 50. Our Average Revenue per account (ARPA per year) has doubled to $10,000. Above all, we pushed...
The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...
Inbound Digital Marketing – A must for Generating Leads! Organizations rely significantly on inbound digital marketing for their business. One of the most popular marketing channel used is Pay-Per-Click Campaigns, wherein inbound leads are captured as soon as a visitor clicks on sponsored landing pages/Google Adwords links and fills the details to access specific resources/offers. Direct...
I moved into a product role recently but for the majority of my startup life, I was in marketing. One of the things I always had lacking in my toolbox was a simple expense tracker. I looked around a lot but the best option was what I was already using and wanted to move on from — Google Sheets. What’s wrong with a spreadsheet? Google Sheets is a great way to record marketing spends compared to...
