Editor’s note: Focus on user experience now shows up in numerous surveys as a major determinant of success in software product sales. We interviewed the co-founders of software development provider Clarice Technologies: Sandeep Chawda, who is also CEO, and Shashank Deshpande, who is also president. Between them they have more than two decades of experience in user-centric design (especially at...
In a startup, the design is usually an afterthought after the more important challenges of business and technology are solved. Which means by then the design is more like a band aid or a lipstick on the proverbial pig. Probably the main reason why products here still lack that world-class feel, even though they are better in terms of features and performance. A successful product usually has the...
Synage Software, more popularly known as the DeskAway guys, are on to their next thing and they are calling it BrightPod. Sticking to their expertise of developing collaboration software, BrightPod is a collaboration tool built specifically for digital marketers. I got an early peek into it and while the the product and the segment they are going after hold promise, it needs work on the interface...
Last year (2011) learning coding was hot, may be it still is. Sites like Code for America came up; startups like Codecademy, Learnstreet, Udacity, etc came up that were focusing on building products that enabled others to learn coding in an interactive way. Then it looked like a kind of movement, a revolution in making. Being a startup founder some of those effects trickled down to India – that...
About a month ago, I had a very interesting discussion with Rajan from Intuit about why content is a product and how the lean startup rules should be applied to it. Let’s get the definitions out of the way. A minium viable product (MVP) in its simplest form, is the least number of iterations you’ve done on your product before presenting it to someone who you hope will pay for it. Sure...
Hypothetically speaking, if one was offered a job and the decision to accept or reject was based on how far one had to travel, would “Tenmiles” be a round enough estimate, to base a rejection on? The answer is locked away somewhere in this piece. Read on to find out… Education, bunking and creation Shalin Jain’s enchantment towards Internet started way back, when he was in high school and...
In between that 90-sec video on the homepage introducing your product and a visitor actually signing up for a free trial, there is this glue that is required. The glue that helps visitors map the problems they are looking to solve to the features your product offers. Or the other way round. Back in time when men hunted for food and the web had animated star-shaped red-colored 50% OFF buttons all...
When VCs from the US flooded into India about 5 to 10 years ago, they were expecting to invest and make happen, a number of Microsofts, Google and facebooks! They ended up buying shares of existing public companies and became more of Private Equity investors rather than VCs who could put in a 1$ in 100 companies and have 5 block-busters like facebook or Google that returned $100 each...
As a tech startup, your homepage is the first encounter a visitor will have with your business. The first real encounter. And as a business, what is it that you would like to convey during this encounter? Ideally, you would talk for 30 hours straight but then people have lives to live, promises to keep and food to eat. So what do you do? Get your homepage to cover you on three simple grounds...
These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate person if you’re hanging out in geeky groups or among heavy Smartphone users. The Industry trends suggest a phenomenal surge as well. According to Gartner, Mobile Apps Store downloads worldwide for the year 2012 will surpass 45.6 billion. Out of these, nearly 90% are...
