Was going through popular book “Don’t Sweat the Small Stuff … and it’s all small stuff” by Richard Carlson, PhD and realized lot of the points outlined by Richard are applicable precisely for enterpreneurs in their startup journey. Make peace with imperfection: As a startup, we always are short of resources that are typically available for a big corporation. When...
We are pleased to announce the first Playbook RoundTable for Product Entrepreneurs around Messaging & Positioning. A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This Playbook Roundtable is brought to you by iSPIRT. One of the initiatives of...
Everywhere you look, there is an Indian woman in pursuit of an entrepreneurial dream. With a GDP growth rate of 8.2%, women product leaders have a whole reason to be bullish. This International Women’s Day, we choose to celebrate pioneering Woman Product Leaders among us, choose to celebrate the success of these efficacious women. This is not a comprehensive list, and if there are some Women...
No one is sure of their exact number, but a census of micro, small and medium enterprises (MSMEs) done a few years ago estimated that there are 26 million small and medium enterprises in India. It is well known that this market is fragmented and price-sensitive and, hence, large companies have tried to tailor products and services to target this market. But, is that enough? Take a look at the...
Both, Piyush Singh(Sr. VP & CIO) & Greg Toebbe(Sr. VP) at Great American Insurance, are active participants in the Indian software ecosystem and are acknowledged speakers in the NASSCOM Product Conclave. This time they selected 4 companies to have one-on-one sessions with them on February 27, 2013 after reviewing several companies that had applied for this mentoring session. Objective of...
Any discussion about building products from India is lost in the hype and din about India as an IT services powerhouse. However, the mostly unnoticed surge in product start-ups marks the beginning of a new movement, with potential to re-invent the Indian software industry. Emergence of globally recognized Indian product companies will represent the final step in the software value chain. If India...
One of the pillars of iSPIRT’s mission statement is a focus on converting the needs of the product ecosystem to policy direction. One of the first undertakings of the iSPIRT community will be to formulate suggestions on how to improve Finance and Investment related policies to yield better results for this industry. And what better time to do this than in the run-up to the Budget presentation on...
Going by its 12th five year plan projections, the Indian government expects that the IT/ITES exports from the country would reach $130 billion by FY 2016-17, up from $69 billion in FY 2011-12. That is a CAGR of 13.6%. How realistic is it? The Planning Commission’s (it has got those figures from IT ministry which in turn would have consulted with the industry before suggesting it)...
While we usually focus on product, process and business model innovation as the main facets of innovation, some of the most impactful innovation can be the result of new organizational forms. Take the case of India’s white revolution. This was driven by a unique 3-tier structure of organizations – the farmers’ cooperative at the village level as the basic organizational unit; a...
What is the difference between software services and products? Why is it important for India to be developing products? First Invest, and Then Reap The business cycle in a services company starts with sales, and ends with project or product delivery. On the other hand, a product company must first invest in building the solution. Then begins a long and complex business cycle to sell, support and...
