If yes here is a great not-to-be-missed opportunity for you to explore partnership with Zensar Technologies….then Read on. Zensar Technologies is a technology partner of choice for global organizations looking to strategically transform, grow, and lead in today’s challenging business environment. ProductNation is pleased to partner with Zensar to make this opportunity available for Indian...
Economists revise GDP estimates with investment in intangibles
The US economy will officially become 3 per cent bigger in July as part of a shake-up that will see government statistics take into account 21st century components such as film royalties and spending on research and development. Billions of dollars of intangible assets will enter the gross domestic product of the world’s largest economy in a revision aimed at capturing the changing nature of US...
Patent Holders Listen Up; The Government Wants to Give You An Award
India’s innovation problem is not something that an award can fix. But its a step in the right direction. The department of science and technology is calling applicants for the “National Awards for Commercializable Patents,” in a bid to make more innovative products available to the society [source]. The awards were first introduced two years ago. The program seeks to recognize the innovative...
M & A – The most preferred option to grow in uncertain times
It is a typical Monday 9 AM! Ready to kick-start another challenging week! Fine day in Chennai !! Not so hot like a typical Chennai climate. But, for first generation entrepreneurs it is an ordeal to pass thru weekly pressures of Cash flow, Attrition, New business and opportunities etc. etc. This experience is collectively described as “Monday Morning Blues”. The growth dilemma There has always...
SMBs and Indian Software Product Industry: Intertwined Fortunes
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. ― Winston Churchill Small and Medium Sized Businesses (SMBs), the growth engine of India, are on the threshold of a tremendous opportunity. Globalization of trade and the rapid proliferation of computing and communication technologies are affording them a platform to expand their reach to...
Stop Imitating! Finding India's True Self
A man with a severe tooth ache goes to the dentist, who upon examining the tooth, assures the man that the problem wasn’t anything serious and that a simple procedure performed under a local anesthesia would help repair the damage. Upon hearing this, the man gets very upset and tells the dentist, “What? Local anesthesia? You think I cannot afford a foreign one?! I demand an imported one!” I...
Why #Hashtags are the future of monetizing social media
You can’t invite people to a party and try to sell them stuff. Pretty much every starry-eyed startup that went after eyeballs gets it by now. Over the last seven years the web has moved away from a consumption medium (think NY times) to a creation-consumption medium (think Twitter, Facebook). But we’ve been very tardy in reshaping business models for this new model of the web...
8 Truths why IT Services Organizations cannot do Software Products
The bread and butter of the Indian IT Industry has been IT Services. IT Services, as the terminology implies, is servicing a customer. A customer states his needs, the IT Services organization makes a proposal to develop / maintain / re-engineer / etc., and the deal is done. As offshoring and outsourcing has matured, customers have become savvy and are putting pressure on IT Services...
Crowdfunding In50hrs: India's Idea-to-prototype Event Platform
I am in the middle of building two platforms. One being The Startup Centre, the older one, and its younger sibling In50hrs. In50hrs does get a bit of my attention, partly because I find my soul being there with entrepreneurs, teams, and ideas when they get that Aha! moment of breakthrough and build something. Its priceless being part of those moments. Most of you might think that In50hrs is...
Cybersecurity: Israel’s Innovation as India’s Opportunity
India is one of the leading victims of cyber-crime and the cybersecurity market is estimated at around US$218 million. Indian cybersecurity companies have developed indigenous products to address rising cyber-threats, but, with limited success. By contrast, Israel is famed for its prowess in developing innovative solutions for fields that encompass agriculture, medicine, clean-tech, hi-tech etc...