As Indian SAAS companies are aspiring to make a global footprint, the sales growth can make or break their goals. Companies who respond fastest as compared to competitors always have first mover advantage to close sales. According to the Harvard Business Review, companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful...
The weather in Chennai was finally getting kinder & more pleasant in tune with the time of the year, much like the funding climate which has been less testing on the entrepreneur in general. Depending on whether you ask a consumer product entrepreneur or a B2B SaaS product entrepreneur, the level of optimism could vary, but it’s optimism all around. As a pre-event runup to SaaSx2, we met at...
India’s B2B software product industry has grown nicely since we published the first edition of this index in November 2014 – the top 30 companies are valued at $10.25 billion (₹65,500 crores) and employ over 21,000 people. The index has grown 20% in USD terms and 28% in INR terms from October 30, 2014 to June 30, 2015. There has been an acceleration since 2010 in the pace of creation of B2B...
There are 3 items you should do quickly, if you are going to launch your SaaS startup or a new product that caters to a new audience. First, get listed on SaaS marketplaces, Cloud Brokerage Services and Cloud listing providers. There are over 120 SaaS marketplaces from telcos – AT&T, T-Mobile and others, to large Cloud Service Providers (AWS, Google, Microsoft, etc.) and other large...
I run Corporate360, an international bootstrapped start-up and here are some tips for taking your start-up international from our experience. Growing any business is no mean feat, and for many setting up abroad can be a significant milestone in the growth of their business. In different countries and markets, regulation and style of business can all differ significantly. For example, in Singapore...
There are many assumptions we make about the product or the customer problem, which makes us develop solutions that may be really more complicated than required. A friend and fellow entrepreneur I met on Friday was showing me a prototype (HML mock up with transitions, with some simple functions implemented) of this SaaS application. He had used a developer on hire at UpWork to develop the initial...
Unfortunately there is no fixed answer. Problem with SaaS is that there are too many moving variables. LTV,Churn,ARR,ARPU etc. So its really hard to come up with one fixed number. So based on our experience and our product the following is a number we have come up with to set targets for our sales organization. 0.8x(x is the sales person’s salary) So, a sales person should pull in 0.8x...
This post is for non developer founders who want to build a SaaS application. Software as a Service (SaaS) is a relatively small market – at $19 Billion in total revenues, it seems large, but compared to $250 Billion of the overall software market it seems minuscule. It has grown from nothing to this large number in the last 10 years. Similar to the eCommerce market, which seems large but is less...
Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...
Over the last few weeks I had a chance to review 89 of the companies to understand their free to paid conversion and also a chance to talk to 13 companies. What I learned was that time spent on the pricing page was a key indicator of conversion and you can A/B test your pricing page for colors, position of your highest and lowest prices, number of plans showed, feature listing and your call to...
