With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process, in terms of significance. A shift is being observed from field sales model to inside sales model which is attracting field...
The number of startups launching every month is growing at a fast pace. Some entrepreneurs opt for a service based model, while others like me go the product model way. Although, there is no clear winner in terms of which model is the best, right or a deal breaker, there are many factors that contribute to the success or failure of startups. However, when I launched my startup Sainergie, an IT...
Ever wondered if a Software could help business chart the next growth curve?. The marketplace is changing and the competition is catching up. Organisations need a new concept to break out to create the next growth curve and they depend on functions like Strategy, NPD ( New product development ), R&D Teams internally. Some of these organizations also use external consulting firms, crowdsource...
Two libraries. One charges you based on the number of books that you pick, while for the other, the rental period forms the basis of its prices. Now, which one would you prefer to get your books from? There’s no right or wrong answer in this scenario. What matters here is how you were able to make your choice, with a single criteria. Both libraries cater to the same audience, with the same...
At the Startup India event, our honourable PM shared that government’s impact is highest when it decides, intentionally, to stay away, and I agree with him. But we, as the citizens of India, can play a huge role. And we must. But as a co-founder of NowFloats, a startup, here are some of my asks to you, my fellow citizens, and you may fall under multiple categories: To Consumers: Sincerely, kindly...
Being a consultant and a coach for companies both large and small gives me the opportunity to learn of challenges first hand at several places, situations and from talking to colleagues. I also have been dedicating a part of my time in mentoring startups in India. I have participated in several mentoring sessions organized by Google Launchpad, TiE Boot Camp, TLabs here in Bangalore over the past...
While open source software is a fairly well understood in concept, I am always surprised how little it is understood in practice. At a round table of young product companies last month, there were a lot of raised eyebrows and questions when I explained our open source way of working. Jordan Hubbard, co-creator of FreeBSD and open source veteran, spoke on this topic at this year’s ERPNext...
A wise and successful entrepreneur once said, “Traction trumps everything”. Indeed, traction is the only thing that brings you customers, VCs, and energy to keep going. iSPIRT in partnership with PuneConnect & SEAP organized a playbook roundtable on “Getting traction for your product startup”. It was focused on peer to peer learning and taking away real feedback...
Business model & “LTV” – Life time value Develop the business model that is “realistic” by clearly defining revenue sources, keeping the interest of customers and shareholders Match pricing consistent with revenue streams/goals Define what kind of promotions/discounts are needed and for how long Consider how this leads into recurring revenue streams (for SaaS...
October 24, 2015. A Saturday after Dussehra, and 59th roundtable of awesomeness in lively office of Zapty. Not only Sanjay (founder of Zapty) was great, offices of Zapty welcomed us with a lot of natural light. Then, introductions happened and people started to get comfortable around each other. It was Samir, founder of Shop Socially, who flew from Pune a day before, was going to share the things...
