The Pune Round Table on Lean Sales (26 Oct 2013) could not have had product leaders with personalities as different as Kailash Katkar @QuickHeal and Pallav Nadhani @FusionCharts. In this difference lay the magic. The magic at this Round Table was in full force. Thank you Kailash for hosting us all. Round Tables are not about story telling. It’s about getting to know specific challenges of the...
21st #PlaybookRT – 13 Sales Mantras for Product Selling in India – Part 1
Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the participants were involved in very lively discussions with...
20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups
An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from Greytip gave engaging presentations on their journey and the ~20 participants responded enthusiastically with several interruptions (read questions :)). [Note: A similar discussion in Bengaluru was covered...
Building products to last – Can it increase your valuation?
The inspiration for this article came up from the animated discussion that’s going on at the Product Nation discussion Forum on ‘Customized Product’ – A true Oxymoron. We all know that customization is bad, and well architected extensions are the way to go. However, I decided to pursue on what ‘well architected’ really means, and what it means for the product business. The answer that came up is...
iSPIRT Sales RoundTable: Acquiring initial customers, Early product management, Indian SME Selling
Yet another extremely educational round table from iSPIRT – 8 out of 12 participants gave it a rating of 10/10! Girish from GreyTip and Shashank from Practo led the round table and Aneesh and Yashwanth contributed with their experience at Capillary. This article captures some of the key learning from the round table. The focus of this round table was on acquiring the initial set of customers...
‘Ensure that your product delivers more value than what customers expect out of it’ – Shaudhan Desai, Founder and CEO, D’Soft Infotech
In a reflection of his journey spanning 25 years, Shaudhan Desai, Founder and CEO of D’Soft Infotech Pvt Ltd., makers of India’s leading Jewelery software shares his experiences in building the company during the license-raj era, and the changes he has seen in the business of recent times. Read on… You are celebrating 25 years of operations at D’Soft. It is indeed a great milestone for an...
Insights from the Sales Playbook RoundTable Led by Ambarish, Knowlarity in Gurgaon
The second Sales Playbook RoundTable in Delhi-NCR was held at EKO office in Gurgaon, led by Ambarish Gupta– CEO/Founder, Knowlarity Communications. About 10 companies attended the meet such as EKO, Easework, Busy, Yippster, Conixevus and few more. The format was quite engaging and action oriented as participants were asked to come with their own set of sales challenges for the RT. The...
In praise of the Sales Playbook
There have been a lot of posts recently on the need to have a well-defined sales process: something I heartily endorse, by the way. The challenge often in smaller companies is that they are resource constrained and so putting thoughts down on how sales should be approached tends to rank way down on the priority list. This is a mistake. Call it what you want but a documented approach that talks...
Are we selling too tactically? – Best Practices to Optimize Sales Performance
Between January 2013 – March 2013, we at ValueSelling – India surveyed 130 end-user organizations, about their sales effectiveness practices and challenges, that the sales leaders face today and what the best do. We all know that buying has changed significantly in the last few years. Customers are flooded with information, today the customer has access to 20 times more data about you and your...
India as a Product Nation is in good hands – Insights from the Lean Sales Roundtable
The fate of the future of India as a product nation is in the hands of 20 somethings and 30 somethings. Whether it is sheer luck or sheer brilliance or sheet hard work, or all three I don’t know, but what I do know is that the future of India as a product nation is in good hands. I attended a Lean Sales Playbook for about 3 and a half hours. I had no idea how the time flew as Pallav...