Marketing – Page 8 – Product Nation

‘Ensure that your product delivers more value than what customers expect out of it’ – Shaudhan Desai, Founder and CEO, D’Soft Infotech

In #BootStrapping, #MadeInIndia, Interviews, Sales, SMB Product

October 7, 2013

7 Min read

‘

In a reflection of his journey spanning 25 years, Shaudhan Desai, Founder and CEO of D’Soft Infotech Pvt Ltd., makers of India’s leading Jewelery software shares his experiences in building the company during the license-raj era, and the changes he has seen in the business of recent times. Read on… You are celebrating 25 years of operations at D’Soft. It is indeed a great milestone for an...

Read more Read later

Insights from the Sales Playbook RoundTable Led by Ambarish, Knowlarity in Gurgaon

By ProductNation Network

In iSPIRT, Playbook RoundTable, Sales, Startups

September 20, 2013

10 Min read

I

The second Sales Playbook RoundTable in Delhi-NCR was held at EKO office in Gurgaon, led by Ambarish Gupta– CEO/Founder, Knowlarity Communications. About 10 companies attended the meet such as EKO, Easework, Busy, Yippster, Conixevus and few more. The format was quite engaging and action oriented as participants were asked to come with their own set of sales challenges for the RT. The...

Read more Read later

Building a Customer Focused Technology Business

By ProductNation Network

In Marketing, Startups, Strategy

September 18, 2013

3 Min read

B

Building a successful technology business requires an organization to have a clear strategy that connects several dots. From Market Place Relationships, Technology and Product Capabilities, Empathizing and Understanding Client Needs and Building Successful Business Models that create win-win-win relationships. Strategizing in a dynamic ever changing market place requires several sub-strategies...

Read more Read later

Bootstrapping Products with Services

By Sramana Mitra

In #BootStrapping, Startups, Strategy

September 10, 2013

5 Min read

B

Because it’s often so difficult for entrepreneurs to obtain seed funding for their startups, bootstrapping is one of the best methods to self-fund their projects. If outside investment capital is for whatever reason undesirable or unobtainable, bootstrapping a product by offering a service is one of the best ways to go. This, by the way, remains a controversial point-of-view, and most industry...

Read more Read later

Success Factor: Idea with Business Potential

By Shirish Deodhar

In Go2Market, Marketing, Startups

September 9, 2013

4 Min read

S

Every engineer dreams of building his/her own product. Most ideas don’t progress any further, either because it was idle thinking, or on further reflection, they become less interesting. When a concept refuses to die, and you feel driven to explore it further, then some basic analysis must follow. What problem does it solve? Who benefits from the solution? Can you quantify its impact on the...

Read more Read later

In praise of the Sales Playbook

By Sanjiv Sinha

In Marketing, Sales, Startups

September 2, 2013

5 Min read

I

There have been a lot of posts recently on the need to have a well-defined sales process: something I heartily endorse, by the way. The challenge often in smaller companies is that they are resource constrained and so putting thoughts down on how sales should be approached tends to rank way down on the priority list. This is a mistake. Call it what you want but a documented approach that talks...

Read more Read later

Are we selling too tactically? – Best Practices to Optimize Sales Performance

By Bhawani Srivastava

In Sales

August 29, 2013

3 Min read

A

Between January 2013 – March 2013, we at ValueSelling – India surveyed 130 end-user organizations, about their sales effectiveness practices and challenges, that the sales leaders face today and what the best do. We all know that buying has changed significantly in the last few years. Customers are flooded with information, today the customer has access to 20 times more data about you and your...

Read more Read later

India as a Product Nation is in good hands – Insights from the Lean Sales Roundtable

By Ashok Kapoor

In iSPIRT, Marketing, Playbook RoundTable, Sales, Startups

August 9, 2013

5 Min read

I

The fate of the future of India as a product nation is in the hands of 20 somethings and 30 somethings. Whether it is sheer luck or sheer brilliance or sheet hard work, or all three I don’t know, but what I do know is that the future of India as a product nation is in good hands. I attended a Lean Sales Playbook for about 3 and a half hours. I had no idea how the time flew as Pallav...

Read more Read later

iSPIRT Sales RoundTable – Startup Sales, Lead Generation, Channel Partners

By Pankaj Kulkarni

In Go2Market, iSPIRT, Playbook RoundTable, ProductNation, Sales, Startups

August 7, 2013

11 Min read

i

First of all, huge thanks to Vizury for sponsoring great food and the premises to hold the round table. Many thanks to Aneesh, NRK Raman and Srirang for leading the session and providing valuable inputs. And of course, to all the participants for the energetic discussions and knowledge sharing. Here are the key takeaways from my notes. Please note that there are several nuggets of practical...

Read more Read later

Why every start-up needs a repeatable & scalable sales model?

By ProductNation Network

In Sales, Startups

July 30, 2013

4 Min read

W

Start-ups in their mid-growth stage are usually faced with an inflection point, where they find themselves standing in the middle of a transition – from having a bright product idea endorsed by a handful of people (usually investors & early customers) towards a scalable solution that can be sold to anyone. Geoffrey Moore’s work in the book titled ‘Crossing the Chasm’ is pertinent...

Read more Read later