The way that we have done business in the past and the way it is now have undergone a transformation, a digital revolution indeed. A few years ago, Facebook was hardly known; LinkedIn’s presence was not felt. But today digital is all over the place. With marketing undergoing major transformation, and will continue to evolve as we move forward, as a CEO or a CMO, have you utilized the ‘Power...
You’ve labored for months with a prospect who seemed interested in your services. She returned calls and replied promptly to emails. Everything was moving right along and then … nothing. Nada. Radio silence. No more returned calls. No more email exchanges. And no explanations. Frantically, you mentally retrace your steps and re-read email threads to find clues behind this maddening silence...
In this global digital world new digital services are raising the bar of enterprise offerings. Customer behavior is rapidly shifting as more people use digital devices and platforms intensively. Customer is slowly changing into ‘e-customers’ with the use of internet, mobile devices and social media on the rise. To survive this digital world enterprises are becoming customer centric and the most...
Today’s slangy emoji text culture may have you thinking that formally written communications are a lost art. Don’t believe it. When it comes to professional communications, poised and precise prose rules over the casually misspelled messages passing between colleagues. This is especially true for sales professionals, since selling is fundamentally a communication process. No one wants the strides...
Airwoot is a social customer service helpdesk, using a sophisticated filtering and priority engine that separates social chatter from relevant support queries, which enables brands to deliver real-time customer support on top of social media. On April 3rd, Avinash and I had a telephonic chat with Saurabh Arora on the story behind Airwoot, their current customers and future roadmap. Q. Could you...
I have written many posts on what it takes to enter the US market. Most of my past posts have been around sales and marketing. However, there is a much more fundamental, one might say visceral, approach to entering a new market. How committed are you to it? As the famous anecdote goes of the hen laying an egg (the hen is involved) vs the chicken that gets cooked (the chicken is committed). Does...
On 1st Feb 2014, we launched a new website for FusionCharts after 7 months of intense work. And two months after launch, now that we are done fixing all the bugs and optimizing the important touchpoints, I thought it might be a good idea to share everything that went into the new website – right from the objectives we set for ourselves to the tech and design choices we made to the SEO and...
Walt Disney drew the mouse in 1928. That’s 86 years ago ! And until recently, cartoons were for kids. Pixar made adults fall in love with Animation. And pay for it. It started in 1995 with Toy Story and recently evangelists like James Cameron and Steven Spielberg have set new standards with content like Avatar and Tintin. Of course – these productions are expensive and are designed for a...
The 25th playbook roundtable held last week (01 March 2014) brought together about 14 startup practitioners to discuss and gain insights on some of the challenging aspects of Sales in product companies. This roundtable was hosted at Accel Partners office in Bangalore, and was led by Aneesh Reddy, from Capillary Technologies. In a span of about 5 hours, a diverse set of topics were discussed...
Software-as-a-Service is paradigm shift for the software industry. The most profound impact of SaaS is on the software businesses revenue and cost models and therefore the cascading impact it has on the way the business is organised. Customer Acquisition for a SaaS business therefore requires a complete re-think. Since you are not going to get your money up-front, how are you going to fund the...
