A logo is one of the most visible faces of your brand. In other words, the logo is most likely to be your most frequent and most visible brand representative. Ideally, a logo should clearly state the following: Who you are What you do How the logo is designed and how well the messaging is in the tag line will create the first impressions about the brand’s personality. Right from the time you...
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t have the time, resources or know-how to turn their organization into a lean, mean content marketing machine. Just like that, developing content often gets relegated to the bottom of the team’s to-do list, or simply...
If we only understand sales, we’re just salespeople to our prospects and nothing more. We can’t just be experts in selling. We need to be experts in our customers’ industries, too. When we understand the overall industry, prospects’ business, and their specific issues, we become business experts. That’s the key to selling value, and that’s when a sale can start to happen. Sometimes we get so...
If you are a B2B startup building an innovative enterprise product, it’s the dream of millions of users that keeps you going in the initial days. Sometimes however, as you acquire early customers and users for your product, it seems that the demands they make and attention they seek is almost distracting you from your dream! And they are not even using the coolest and most innovative features you...
Traditional Marketing – including advertising, print media, branding and corporate communication – isn’t the same anymore. Physical subscriptions have significantly dropped. People now handle all their bills online. Interruptive cold calling is a big no-no. And yes, more marketers are rolling their eyes than ever before. With access to a wealth of information literally, only a click away, the...
Given the slow worldwide economic recovery, it’s an appropriate time to review our core tactics. Many of us are finding our clients and prospects are risk averse. Here are some effective strategies you can proactively use to increase your sales, no matter what the economic climate brings. You might be asking “Who will buy from me now?” when so much seems to be at risk. The ValueSelling Framework®...
Like many other technology entrepreneurs in India, I am the founder CEO of a software product company. We make a Global Human Resources SaaS product EmpXtrack and have over 300 customers in 20+ countries. Many of us face challenges to scale up our US Sales and explore options such as relocating to the US, hiring a US based sales team, offering free trials, converting the product to a freemium...
Have you put a lot of time and effort into making your website rank higher, or invested in advertising on search engines, but seen no increase in the number of leads? If you are a startup and you have, it might be time to revisit your broader marketing strategy. Two Strategies in Marketing There are two broad strategies in digital marketing – push and pull (also called outbound and inbound)...
As sales professionals, you probably know a lot about the capabilities of the products and services you represent. However, being a “solution expert” alone is not enough to differentiate you from your competition. If you are perceived as a trusted advisor AND a solutions expert, you are in much better position to win their loyalty and business. And gaining that trust means demonstrating that you...
My kids attend a public speaking course called “Think and Speak Up”. The main idea behind the class is that in order to be an effective public speaker, you need to think before you speak i.e. be prepared before you speak. A recent conversation with a very action oriented CEO who wants to launch in the US got me thinking that the “Think and Speak Up” approach applies to companies as well. It takes...
