Marketing – Page 16 – Product Nation

October 4, 2012

4 Min read

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This is more of a go-to-marketing issue rather than juts marketing per say. This issue is mainly suffered not by startups but mainly those who probably has a product which is selling and doing good and now thinking what is the next product I should do or even those say who are in services successful in one area and want to enter another or say those who are successful in services and now want to...

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4 Secrets to Pitching Your Product

By ProductNation Network

In Marketing

September 6, 2012

2 Min read

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Your products are finally off the production line and ready to sell to retailers. But where do you begin? Or maybe your brand is successful in regional retailers but you can’t seem to get your foot into big box retailers. The truth is, it’s not enough to have an amazing product. You also need to have a solid business plan to present to retail buyers. Based on our experience from both the buying...

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Untested ideas to increase the effectiveness of your B2B newsletter

By Sanket Nadhani

In Enterprise, Marketing, Social Media, Startups

August 29, 2012

3 Min read

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What does a typical B2B newsletter look like? An announcement from the company talking about the latest feature. A featured blog post with a link to read more and a list of other “must-read” blog posts. New success stories, white papers and how-to videos. And upcoming events, webinars and job openings in some cases. It pretty much sums up everything the company wants the recipient to know. But...

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5 Indian companies that get marketing

By Sanket Nadhani

In Marketing

August 15, 2012

8 Min read

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Indians have been known to be poor marketers for long, especially when it comes to taking products to the world. It is easy to blame the lack of good management schools for this but there are a whole lot of other softer aspects at play – limited exposure to different cultures around the world, limited hobbies with watching pirated movies being the favorite one, poor taste in things proven by the...

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Want mass media coverage? Dumb down your story.

By Sanket Nadhani

In Launch, Marketing, PR

August 13, 2012

3 Min read

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As a startup or small business, getting covered in The Economic Times or India Today can give your business the wings it needs. Investors take notice. Smart people working elsewhere look up your company. Team members thump their chest and show the coverage to their wives and girlfriends. You reach potential customers too if India is a part of your target market. Now, if you are in a sexy consumer...

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Tourism and technology. And Marketing.

By Sameer Agarwal

In Marketing

August 12, 2012

1 Min read

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Dubai. Singapore. London Olympics. The Olympics. They’re all large parties. Dubai (8th most visited in the world) knows this – markets itself well, over 7 Million people come there every year, 450 Hotels spring up, they need software to automate, a company like Knowcross benefits. (they sell to Hospitality) Marketing brings footfalls. Singapore (5th most visited in the world) knows this – markets...

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Get Your Story Straight

By Bob Wright

In Customers, Marketing, PR, Pricing

July 5, 2012

4 Min read

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What do top technology companies have in common? Think about SalesForce, IBM,VMware, Workday, Apple, Riverbed, Cisco. What separates market leaders and category creators from the rest of the pack? They tell powerful stories. Stories matter. We see it over and over again. Companies that capitalize on an inflection point and grab a leadership position always have a thought-provoking point of view...

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The Product Business is Like the Movie Business

By Sridhar Vembu

In #MadeInIndia, Customers, Eco-system, Marketing, ProductNation, SMB Product

June 11, 2012

3 Min read

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I read the cover story in Forbes on the success of Dropbox, which is set to do about $240 million in sales in 2011, with only 70 employees. As Forbes points out, that is about 3x the revenue per employee of Google, which is no slouch in the revenue per employee department itself. First, congratulations, Dropbox! This is the type of breathtaking number that makes the ordinarily successful...

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What makes a product “fit” a market? Or how to achieve product-market fit?

By Mukund Mohan

In Go2Market, Marketing, Startups

May 5, 2012

2 Min read

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A relatively young term in an entrepreneur’s vocabulary is “product-market fit” (PMF). Attributed to Marc Andreessen in 2009, this term, has a relatively simple meaning but one that’s hard to really get a sense of: Product/market fit means being in a good market with a product that can satisfy that market. If you go after an awesome market – growing fast, has excellent demand and a great growth...

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8 Symptoms: You Know You Have A Positioning Problem When….

By Bob Wright

In Marketing

April 5, 2012

4 Min read

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A change in strategy changes everything. It cannot be undertaken lightly. Capitalizing on a change in strategy or inflection point often requires solving a new customer problem, selling and marketing to a different set of buyers and competing against a new group of competitors. Yet all too often, the effort required to capture the minds and wallets of a new set of buyers is treated casually – but...

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