Recently, Jyothi Bansal published an extremely interesting post titled “Science of Enterprise Software Sales”, where he writes about the journey and the process behind building a world class sales organization. Its a must read for anyone in sales, even more so if run an enterprise software company. This post is targeted at the enterprise sales rep, based on my 13+ years of enterprise sales...
Well, just as any other marketing strategy and methodology is important and it works, the concept of email marketing is equally important. Email marketing is sending emails to a group of subscribers promoting your product or services. In fact, most marketers don’t realize that email marketing is one of the major components of marketing. But just as everybody has myths about web marketing, there...
Google is notorious for its ever-evolving search algorithm. Not even big brands are safe if they’re caught using spammy tactics. In turn, SEO also evolved from finding shortcuts and loopholes to focusing on making a site rank-worthy. If you’re trying to do SEO yourself, it’s best to put your eggs in time-tested strategies that get consistent results. Here are ten SEO elements you should worry...
With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process, in terms of significance. A shift is being observed from field sales model to inside sales model which is attracting field...
There is heavy pressure in our industry for everyone to get on the train of entrepreneurship or startup, startup mode is on, Govt is supporting this, communities are on it, and now even banks are starting fund startup. This is all great news. But should everyone having a entrepreneurial spirit, become an Entrepreneur? Not necessarily. Many prefer to be, but different circumstances in...
In this article, we see about some of the proven selling techniques developed and adopted by Elmer Wheeler and how it has been applied in selling various goods. The techniques mentioned here are referred from Elmer Wheeler’s book titled ‘Tested sentences that sell’. Mr. Wheeler’s purpose in this book to help the salesman by showing him how to add powerful sales words and techniques so that he...
A mentor and guide to many, Ram Shriram, managing partner at Sherpalo Ventures and one of the first investors at Google, addressed a rapt audience last week at the Bangalore office of [24]7. Opening the hour long session with his reaction to the start up scene in India, Ram Shriram applauded the dynamic vibe of the IT capital of the country, even as he lamented the lack of infrastructure and the...
The runaway success of Indian e-commerce show is driven by the single biggest attraction of hefty discounts available almost on all products! More than any other value proposition of e-commerce such as more choices, convenience, 24×7 availability, payment options and faster deliveries, the Indian customer was lured to e-commerce by the sheer scope for discounts she would not get elsewhere...
When we as a ecosystem try to help our entrepreneurs, we make the mistake of always focussing on the mistakes others have made, and trying to steer away from those. This is evident even from the stuff we write on blogs and platforms with the specific purpose of helping others. Maybe it’s time we step away from that. In this new blog Series from #PNgrowth, we are going the other way. We are...
This article is based on the book Platform Scale, written by Sangeet Paul Choudary. Platform Scale is available for free download for a limited period between October 5th and October 9th. To access additional bonus content, check the book website here. The on-demand economy is bringing together technology and freelance workers, to deliver us services in exciting new ways. We are increasingly...
