While open source software is a fairly well understood in concept, I am always surprised how little it is understood in practice. At a round table of young product companies last month, there were a lot of raised eyebrows and questions when I explained our open source way of working. Jordan Hubbard, co-creator of FreeBSD and open source veteran, spoke on this topic at this year’s ERPNext...
Business model & “LTV” – Life time value Develop the business model that is “realistic” by clearly defining revenue sources, keeping the interest of customers and shareholders Match pricing consistent with revenue streams/goals Define what kind of promotions/discounts are needed and for how long Consider how this leads into recurring revenue streams (for SaaS...
Setting up your headquarters in the US and a subsidiary in India is a tested model. Here’s a blog post by Girish Mathrubootham – founder of Freshdesk, very clearly articulating the process. Well then, what’s this all about? The setup we follow at Kissflow is the model in reverse. Kissflow is headquartered in India, with a subsidiary in the US. I couldn’t find much information on this model...
As Indian SAAS companies are aspiring to make a global footprint, the sales growth can make or break their goals. Companies who respond fastest as compared to competitors always have first mover advantage to close sales. According to the Harvard Business Review, companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful...
The morning of the SaaSx2 event saw a great pre-event playbook at the Attune Tech’s Office. Avlesh from WebEngage, Arvind from Attune Tech. and Suresh from KiSSFLOW came together to host the session and anchor the round table. With a casual round of introductions, Suresh kickstarted the entire roundtable discussion with a question: Who is your ideal user? Identifying the ideal user for your...
At SaaSx 2015, Girish Mathrubhootham, CEO of cloud-based customer support software Freshdesk and popularly known as the Rajnikanth (think an acting, singing James Bond) of India’s Software as a Service (SaaS) scene, did the unthinkable. He revealed the entire spreadsheet of internal data-based metrics that he presented to his investors in 2011. All the media people were asked to put away their...
The weather in Chennai was finally getting kinder & more pleasant in tune with the time of the year, much like the funding climate which has been less testing on the entrepreneur in general. Depending on whether you ask a consumer product entrepreneur or a B2B SaaS product entrepreneur, the level of optimism could vary, but it’s optimism all around. As a pre-event runup to SaaSx2, we met at...
SaaSx event is a meetup organized by a bunch of SaaS entrepreneurs for all SaaS entrepreneurs in India. SaaSx Chennai event enables SaaS start-up founders to learn and share tribal knowledge from SaaS (software-as-a-service) start-ups in various stages of the evolutionary ladder. Every participant registered for the event and was vetted for fitness with theme of the event. (Do events really have...
Summer’s here! The sun, the vacations, the beach and last but not least, the lemonade stands. Those little kiosks on the roadside and kids standing beside each of them with jars of cold lemonade, glasses, and inviting smiles. So Joshua was among those 8-year-olds who had setup his own lemonade stand, for the first time. The stand was set, the lemonades were ready, he was good to go. Just then he...
When SaaS was discovered by India, a group of young people saw its potential and built incredible businesses around it. These were the originals, the first SaaS hackers. We brought a few of them together in March this year, under the banner of SaaSx1, so other SaaS entrepreneurs could learn from them, and don’t have to commit the same mistakes all over again. The idea was that the learning...
