With almost 150 SaaS founders, a set of investors, and the volunteers, SaaSx was rocking content-wise from 10am to 9:30pm, with the @Zarget beachside dinner kicking it into the next gear. How do we know it was a good event? Well the NPS score of 76, with 91 responses says it all! Probably only event that was worth being a part of in the last 1 year. Happy to volunteer next time! The most earth...
Who am I writing for? SaaS product managers and founders. We recently had someone move on from Wingify (the company that owns VWO and Pushcrew). After they were gone, admin was doing a review of our software expenses and found a line-item for Popcorn Metrics with no clear owner. The person who had left was the only one using it, and no one knew why, or what it was used for. Removing Popcorn is as...
I have worked with iSPIRT for many years now and one of my key lessons has been around the dynamics behind community and ecosystem building. I have learnt that just having a plethora of startups in one geographical location doesn’t make that place the natural epicenter or capital. There is something more to it, an X factor that goes beyond mere arithmetic. This X factor is something that I think...
Some SaaS ventures lead to category leadership while some lead to imaginary frozen quadrants. Here’s a little 2X2 to assess where you are in your journey to SaaS nirvana. When amazing products are sold in amazing ways, it produces the almost mystical flywheel effect. Let’s dissect this. Red: Weak Product and a Weak/Average Sales Team This is a highly incremental quadrant where a single provider...
When you say “reduce SaaS churn”, most people will immediately imagine tactics like drip email campaigns, great onboarding, customer marketing, gamification and automated alerts when users show signs of leaving. But this post is not about tactics. This post recognizes that users are smarter than any of the cute tricks we can come up with, and it attempts to get to the core of why there are some...
There are two types of SaaS products. New innovative product The commodity products (which is a copy of an innovative product) The innovative products get sign ups and are able to scale because they have built a very useful and handy USP. They get word of mouth from early users which are enough for them to grow to a considerable size. However, most SaaS products today fall into the commodity...
According to a recent report by Google and Accel Partners the SaaS market in India is expected to cross over $50Bn by 2025, driven largely by demand from Western markets, in particular from US-based SMBs. Indian firms are noted as uniquely qualified to serve this opportunity given the available talent, mobile-first mindsets and language skills that enable cost-effective inside sales. In realizing...
(originally posted here) Last Saturday in Chennai at the SaaSx3 I had the privilege of participating in my first “Product Teardown” A Product Teardown, “or simply teardown, is the act of disassembling a product, such as a television set, to identify its component parts, chip & system functionality” – Wiki In the context of the teardown of my company, Hummingbill, a Software as a Service...
With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process, in terms of significance. A shift is being observed from field sales model to inside sales model which is attracting field...
You work hard all year long to ensure your businesses become successful or stay successful, but everyone needs a break to relax and reflect. Don’t feel guilty about heading to the beach this summer. It’s that time of the year when the league of the eXtraordinary SaaS hackers meet. Yes, you read it right! SaaSx3 is here in Chennai once again. SaaSx has been making waves every year and this time...
