Playbook RoundTable – Page 6

22nd #PlaybookRT – Solving a customer’s problem in a way your competitor is not doing, is the most memorable thing for your customer or partner.

November 1, 2013

7 Min read

2

The Pune Round Table on Lean Sales (26 Oct 2013) could not have had product leaders with personalities as different as Kailash Katkar @QuickHeal and Pallav Nadhani @FusionCharts. In this difference lay the magic. The magic at this Round Table was in full force. Thank you Kailash for hosting us all. Round Tables are not about story telling. It’s about getting to know specific challenges of the...

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21st #PlaybookRT – 13 Sales Mantras for Product Selling in India – Part 1

By Chaitanya C

In Domestic, Eco-system, Playbook RoundTable, Sales, Startups

October 28, 2013

4 Min read

2

Last weekend, we had a playbook roundtable on sales(mainly B2B) at the Ozonetel systems office in Hyderabad. Aneesh Reddy from Capillary led the RoundTable. The focus of the roundtable was on sales in product companies. This included early stage sales as well as issues faced during scaling sales. A lot of points were covered and the participants were involved in very lively discussions with...

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20th #PlayBookRT at Chennai: Sales war stories from 2 SaaS start-ups

By ProductNation Network

In Playbook RoundTable, Sales, Startups

October 24, 2013

6 Min read

2

An interesting discussion on the theme of ‘Sales’ happened last weekend at Chennai (Orangescape office) as part of the iSpirt round table. Shashank N D from Practo and Girish Rowjee from Greytip gave engaging presentations on their journey and the ~20 participants responded enthusiastically with several interruptions (read questions :)). [Note: A similar discussion in Bengaluru was covered...

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19th #PlaybookRT – Insights on the Indian Product Ecosystem

By Akash Jain

In Playbook RoundTable, Product Management, Product Manager, Startups

October 21, 2013

8 Min read

1

This #PlaybookRT was led by Shivku, techie and founder of Exotel. The theme ‘The Ship of Theseus’ was inspired by the movie released in 2012 and also by a team in TCS that used to call itself the Ship of TCS. The focus of this Round Table was to evaluate if product developers have enough insight about the Indian Consumer to make a product company. Most technology companies have an exposure to the...

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iSPIRT Sales RoundTable: Acquiring initial customers, Early product management, Indian SME Selling

By Pankaj Kulkarni

In iSPIRT, Playbook RoundTable, Sales, Startups

October 14, 2013

14 Min read

i

Yet another extremely educational round table from iSPIRT – 8 out of 12 participants gave it a rating of 10/10! Girish from GreyTip and Shashank from Practo led the round table and Aneesh and Yashwanth contributed with their experience at Capillary. This article captures some of the key learning from the round table. The focus of this round table was on acquiring the initial set of customers...

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Insights from the Sales Playbook RoundTable Led by Ambarish, Knowlarity in Gurgaon

By ProductNation Network

In iSPIRT, Playbook RoundTable, Sales, Startups

September 20, 2013

10 Min read

I

The second Sales Playbook RoundTable in Delhi-NCR was held at EKO office in Gurgaon, led by Ambarish Gupta– CEO/Founder, Knowlarity Communications. About 10 companies attended the meet such as EKO, Easework, Busy, Yippster, Conixevus and few more. The format was quite engaging and action oriented as participants were asked to come with their own set of sales challenges for the RT. The...

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iSPIRT ProductNation Branding RoundTable: Why Product Branding is important for Startups?

By Pankaj Kulkarni

In Playbook RoundTable, Positioning, Startups

September 11, 2013

13 Min read

i

As usual, the 16th iSPIRT RoundTable was a great learning experience. Many thanks to Avinash Raghava & iSPIRT for conceptualizing it, and to Helion Ventures for sponsoring the venue and the snacks. Dhruv Shenoy of Knowience Consulting, a well-known Marketing Guru, was the facilitator, along with Rajan from Intuit. Thanks, Dhruv and Rajan, for an educational and entertaining session. I used to...

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Some Takeaways from the #PlaybookRT on Effective Product Mgmt: Applications and Benefits for Technology Startups and SMB

By Aditya Bhelande

In Playbook RoundTable

September 2, 2013

4 Min read

S

The fifteenth #PlaybookRT with focus on Product Management was held at PubMatic office in Pune. It was led by Shrirang Bapat (VP Engg at PubMatic). Shrirang set the stage for RT by sharing the importance of ‘What NOT to do’ which comes from years of experience. To accentuate his point, he shared a story of introducing handhelds in the market beginning of 1997. Through this story he explained the...

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120+ companies in 120 days – Come join the movement to revolutionize India's Software Product Landscape

By Avinash Raghava

In iSPIRT, Playbook RoundTable, Product Management

August 15, 2013

2 Min read

1

iSPIRT’s roundtables create a buzz in the Indian software product community. Shehjar Tikoo doesn’t like conferences and seminars. The entrepreneur of e-commerce enabler Unbxd finds them boring and one sided. But all that changed when he attended the iSPIRT roundtable on Product Management in Bangalore. Says Shehjar, “I liked the fact that the audience was very carefully chosen as were the...

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India as a Product Nation is in good hands – Insights from the Lean Sales Roundtable

By Ashok Kapoor

In iSPIRT, Marketing, Playbook RoundTable, Sales, Startups

August 9, 2013

5 Min read

I

The fate of the future of India as a product nation is in the hands of 20 somethings and 30 somethings. Whether it is sheer luck or sheer brilliance or sheet hard work, or all three I don’t know, but what I do know is that the future of India as a product nation is in good hands. I attended a Lean Sales Playbook for about 3 and a half hours. I had no idea how the time flew as Pallav...

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